Samsung bets on festive deals to increase sales in India by nearly half
Samsung is winning over the Indian market with innovative reward programs, strong online sales and various discounts. In Q3 the company had shipped more smartphones in India than any other brand – at least according to Counterpoint Research. Canalys data suggests that the company is trailing behind Xiaomi on second place, but regardless, Samsung improved its market position in India over the first three quarters of 2020 and the company isn’t showing signs of backing down in Q4.
Samsung has launched an offensive in India against its Chinese rivals with Grand Diwali Fest: a week of discounts on a wide variety of products ranging from Galaxy S20 smartphones to Galaxy Watches, freezers, TVs, and more. Discounts can go as high as 60% and as of this writing, the Galaxy S20+ is available for 40% off and you can get a 4K QLED TV for 32% off.
Samsung aims for a 40% year-on-year sales increase
Samsung’s goal this festive season is to increase sales by 40% year-on-year, reason why the company is offering killer deals on a variety of great products. This goal was reportedly confirmed by two senior executives at Samsung cited by Business Standard, who added that this is the most exciting quarter of the year.
Armed with great deals, Samsung has actively improved its online retail business in India throughout the year, some say at the expense of other retailers, and has created various reward programs for loyal customers. Samsung’s Grand Diwali Fest began on October 28 and lasts until November 3.
