SA: Apple shipped the most phones in Q4, Huawei slips

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Apple was the market leader in smartphone shipments in Q4 of 2019, followed by Samsung and Huawei, according to the Strategy analytics report for Q2. The Cupertino maker shipped 70.7M iPhones – a 7% increase compared to the 65.9M iPhones it shipped in Q4 of 2018.

That’s an impressive feat given that the global market remained flat. All in all Apple shipped an estimated 197.4M iPhones in 2019.

Samsung remained the global leader for 2019 with a total of 295.1M smartphones shipped and was a close second to Apple in the fourth quarter with 68.8M Galaxies shipped.

Despite a strong performance in its home of China, Huawei felt the repercussions of the US ban in Q4. It recorded a 7% slip in shipments – 56.0m in Q4 of 2019 as opposed to 60.5m in Q4 of 2018. However, overall, Huawei shipped 35 million phones more in 2019 compared to 2018.
Apple shipped the most phones in Q4, Huawei slid 7%
As a whole in 2019 Samsung held the largest share of the market with nearly 21%, followed by Huawei at 17% and Apple at 14%.

The market itself is in an uneasy balance between a decline in China and a thriving India and Africa, the report concludes.


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