New York City’s Newest Apple Store Features Dedicated Pickup Zone

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Apple this week opened its newest Apple Store in New York City, Apple The Mall at Bay Plaza, which also happens to be the first Apple retail location in the Bronx.

bronx apple store
‌Apple Store‌ aficionado Michael Steeber teamed up with Storeteller for a virtual 360-degree walkthrough of the new location, giving us an in-depth look at the features and improvements that Apple has brought to its latest ‌Apple Store‌.

Apple The Mall at Bay Plaza may look similar to most other Apple retail locations, but it has a unique feature – a dedicated Pickup Zone. The Pickup Zone is a permanent installation within the store, featuring a dedicated table where customers can get their new devices from employees and more interestingly, a wall of built-in drawers where all the pickup orders are housed.

bronx apple store pickup zone


In most Apple retail locations, employees must go to the back to retrieve orders that have been placed for in-store pickup, but that won’t be the case with Apple The Mall at Bay Plaza, and it is the first store with this setup rather than a Forum area.
Along with the Pickup Zone, the store also features an area with round tables for training, and a series of Forum displays. There are leather seats along the walls for those waiting for Genius Bar appointments, and the front of the store is outfitted with sliding glass doors.

Make sure to check out the full store walkthrough to get a feel for the new design.

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