Apple Watch Sales Falling Continuously Amid Lack of New Models

Apple’s global smartwatch shipments declined by 19% year-over-year in 2024, marking the company’s second consecutive annual drop and the fifth straight quarter of falling sales, according to new data from Counterpoint Research. According to Counterpoint’s Global Smartwatch Shipment Tracker for the fourth quarter of 2024, Apple experienced shipment declines in all major regions except India. […]

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MacBook Shipments Surge But Customer Demand Remains Unclear

Apple shipped significantly more MacBooks during the first quarter of 2025, outpacing the broader PC market, according to new estimates from Counterpoint Research. While the overall PC market grew 6.7% compared to the same period in 2024, Apple led major vendors with a 17% increase in unit shipments. However, the report attributes much of the […]

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Apple Falls to Third Place in China’s Smartphone Market Amid Sales Decline

Apple has experienced a significant decline in iPhone sales in China, dropping from the leading position to third place in the country’s smartphone market during the fourth quarter of 2024. According to a new report from Counterpoint Research, ‌iPhone‌ shipments in China fell by 18.2% year-on-year in the final quarter of 2024. This decline resulted […]

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