Apps Must Adhere to App Tracking Transparency Rules and Be Built With iOS 14 SDK Starting April 26

Apple today released a series of updates aimed at app developers, letting them know about upcoming requirements related to iOS 14.5, the newest version of iOS 14 that’s set to be released next week. Starting on Monday, April 26, all iPhone, iPad, and Apple Watch apps submitted to the App Store must be built on […]

Read More

Tim Cook Says Apple is ‘Not Against Digital Advertising’ Ahead of iOS 14.5 Launch With App Tracking Transparency

Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user’s permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. Ahead of App Tracking Transparency being enforced, Apple CEO Tim Cook has participated in a privacy-focused interview […]

Read More

Tim Cook Says Apple is ‘Not Against Digital Advertising’ Ahead of iOS 14.5 Launch With App Tracking Transparency

Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user’s permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. Ahead of App Tracking Transparency being enforced, Apple CEO Tim Cook has participated in a privacy-focused interview […]

Read More

P&G Wanted to Skirt App Tracking Transparency Rules With China Data Collection Tech

Procter & Gamble Co. was one of the companies that worked with the China Advertising Association to test a new data collection tool designed to get around Apple’s App Tracking Transparency rules, reports The Wall Street Journal. The state-backed China Advertising Agency developed a new method of tracking users called CAID to replace access to […]

Read More

Apple Details Ways Advertisers Can Measure the Impact of Ads Without Tracking Users Ahead of iOS 14.5 Launch

Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user’s permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. To help advertisers adjust to this change, Apple today shared a new version of its “A Day […]

Read More

Apple Reminds Developers About Upcoming App Tracking Transparency Enforcement in iOS 14.5

Apple today reminded developers that its App Tracking Transparency rules will be enforced starting with the launch of iOS 14.5, iPadOS 14.5, and tvOS 14.5. When these updates are released, developers will need to get express permission to access the IDFA or advertising identifier on a device to track users across apps and websites for […]

Read More

Google to Limit Which Apps Can See Other Installed Apps on Android Devices, Evoking Similar Privacy Changes Apple Made in iOS 9

Google will soon make it harder for third-party apps to see what other apps are installed on a user’s Android device, a policy change that evokes similar privacy protections Apple introduced in iOS 9, way back in 2015. According to XDA-Developers, upcoming amendments to Google’s Developer Program Policy will limit which apps can access an […]

Read More

Tim Cook Responds to Facebook Criticism of iOS App Tracking Transparency Changes, Says It’s ‘Hard To Argue Against’ Privacy

In a preview of an interview with The New York Times‘ Kara Swisher, set to be published on Monday, April 5, Apple CEO Tim Cook said he’s “shocked” at the criticism Apple has received in recent months over upcoming privacy changes in iOS, and claimed that they’re “hard to argue against.” Apple plans to begin […]

Read More

Apple Now Rejecting App Updates That Defy iOS 14.5 App Tracking Transparency Rules

Apple has begun rejecting app updates that do not comply with the App Tracking Transparency rules that the company is enforcing starting with iOS 14.5, according to a new report from Forbes. Apps must ask for permission to access the advertising identifier or IDFA of a user’s iPhone in order to track them across apps […]

Read More

French Regulator to Probe Apple’s Upcoming Anti-Tracking Feature

Apple will face a French antitrust probe into its upcoming App Tracking Transparency feature, following a complaint from advertisers in the country that the planned changes are anticompetitive. Starting in iOS 14.5, Apple will require apps to get opt-in permission from users to collect their random advertising identifier, which advertisers use to deliver personalized ads […]

Read More

Chinese Tech Companies Reportedly Testing New Tool to Circumvent Apple’s App Tracking Transparency Rules

Apple plans to begin enforcing its App Tracking Transparency changes following the release of iOS 14.5, and all apps that access an iPhone‘s ad identifier or IDFA will need to ask a user’s permission before tracking is allowed. According to a new report by the Financial Times, however, the state-backed China Advertising Association (CAA) is […]

Read More

Former Employees Explain What Facebook Has to Lose When Apple Implements App Tracking Transparency

As Apple prepares to implement App Tracking Transparency changes in iOS 14.5, CNBC spoke with several former Facebook employees to get details on why Facebook has been so heavily against the planned privacy updates. Starting this spring, Facebook and other app developers will need to get express permission to access a user’s advertising identifier, or […]

Read More

Apple’s Personalized Ads System Targeted in Privacy Complaint to French Data Regulator

Apple’s advertising system for monetizing its apps and services is the target of a new complaint in France that has been brought against it by a lobby group representing startups and venture capital firms (via Bloomberg). Submitted on Tuesday to France’s National Data Protection Commission (CNIL), the complaint focuses on an Apple feature called Personalized […]

Read More

LinkedIn Won’t Use IDFA After Apple’s App Tracking Transparency Changes

Apple plans to begin enforcing its App Tracking Transparency changes following the release of iOS 14.5, and all apps that access an iPhone‘s ad identifier or IDFA will need to ask a user’s permission before tracking is allowed. LinkedIn today said that with Apple’s proposed changes, it will no longer be accessing the IDFA so […]

Read More

Facebook’s New PR Campaign Promotes Personalized Advertising Ahead of Apple’s App Tracking Transparency Launch

Facebook is launching a new PR campaign that highlights how small businesses rely on personalized advertising to help their businesses grow from “an idea into a livelihood.” The new campaign indirectly takes aim at App Tracking Transparency (ATT), an upcoming iOS 14 feature that will require apps to ask for a user’s permission to opt […]

Read More

Mobile Ad Companies Form ‘Post-IDFA Alliance’ to Navigate Upcoming App Tracking Transparency Changes

A group of mobile advertising companies today announced the launch of the Post-IDFA Alliance, a partnership that’s designed to help marketers and app developers adjust to the ad tracking changes that Apple is implementing with the launch of iOS 14.5, reports Reuters. The Post-IDFA Alliance will offer up tips that will help advertisers and developers […]

Read More

Mark Zuckerberg Reportedly Told Staff Facebook Needs to ‘Inflict Pain’ on Apple Over Privacy Dispute

Apple and Facebook have been in a very public spat over the course of the last few months as Apple dials up its pro-privacy stance. The two companies have long had tension, more recently however Facebook is taking shots at an upcoming iOS and iPadOS feature that will require apps and data companies such as […]

Read More

Twitter Expects Apple’s App Tracking Transparency Changes to Have ‘Modest Impact’ on Revenue

Twitter today shared its fourth quarter earnings results and provided some details on expected expenses and revenue in 2021. As noted by CNBC, Twitter believes that Apple’s upcoming App Tracking Transparency requirements will have a “modest impact” on revenue. Looking ahead, Twitter said it expects revenue to grow faster than expenses in 2021, assuming the […]

Read More

EU Antitrust VP Warns Apple to Give Equal Treatment to All Apps Amid Tracking Changes

Amid Apple’s planned privacy changes that will require app developers to ask for permission before tracking users for advertising purposes, European Commission VP Margrethe Vestager today warned Apple that it must treat all apps equally, including its own. In an interview with Reuters, Vestager said that if Apple is not treating its apps in the […]

Read More