Apple-Commissioned Report Says App Tracking Transparency Hasn’t Significantly Benefitted Company

Apple is unlikely to have seen a significant financial benefit from App Tracking Transparency since the privacy feature launched last year, according to Kinshuk Jerath, Professor of Business in the Marketing Division at Columbia Business School. In an Apple-commissioned report, Jerath said claims that billions of advertising dollars moved from companies like Meta to Apple […]

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Report Highlights How Top Apple Executives Disagreed Over How Far iOS Anti-Tracking Measures Should Go

A new report has highlighted how three top prominent executives initially found themselves at odds in early deliberations about Apple’s App Tracking Transparency framework. According to the report from The Information, the executives who disagreed over how far Apple should go in protecting user privacy in digital advertising included Apple’s Craig Federighi, who oversees software […]

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Report: iOS Users Who Opt-Out of App Tracking Continue to Be Tracked by Facebook and Snapchat

“Loose” interpretations of Apple’s privacy policies allow apps such as Facebook and Snapchat to continue tracking users for targeted advertising even when they have asked to not be tracked, The Financial Times reports. In May, Apple launched its App Tracking Transparency feature that allows users to opt-out of being tracked across apps and websites for […]

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Peloton Says Apple’s Privacy Rules Limit Its Ability to Gain Subscribers

Peloton has become the latest company to blame Apple’s ad-related privacy changes in iOS for negatively impacting its business, according to a new report by Bloomberg‘s Mark Gurman. Best known for its at-home exercise equipment and online fitness classes, Peloton blamed the App Tracking Transparency (ATT) rules Apple introduced in iOS 14.5 for making it […]

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Facebook Reports Record Ad Revenue for Q2 2021, Despite Apple’s iOS Privacy Changes

Undeterred by Apple’s recent anti-tracking privacy changes, Facebook continues to rake in billions in advertising revenue, as evidenced by its latest fiscal 2021 second quarter results announced Wednesday. On the company’s Q2 earnings call, the social network revealed it had accumulated $28 billion in ad revenue, representing a 56% year-on-year increase. That saw Facebook more […]

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Apple’s App Tracking Transparency Framework Causing Advertisers to Spend More Money Targeting Android Users

Mobile advertisers are beginning to spend significantly more money targeting Android users thanks to Apple’s implementation of a framework on iOS, severely impacting the amount of data companies can collect about users on iPhone and iPad. As reported by The Wall Street Journal, following the April roll-out of ATT, or the App Tracking Transparency framework, […]

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Attempts to Circumvent Apple’s App Tracking Transparency Rules in China Reportedly Fail to Gain Traction

Apple’s crackdown on Chinese apps that tried to bypass its new privacy rules has successfully thwarted a coordinated effort to create a new way of tracking iPhones for advertising in the country, according to a new report today. Introduced in iOS 14.5, Apple’s App Tracking Transparency rules require apps that access an iPhone’s ad identifier […]

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Apps Continuing to Track Users Despite Apple’s Privacy Prompt

Apple is facing increasing pressure to tighten its App Tracking Transparency rules after it was found that third parties are using workarounds to identify users who do not consent to be tracked, according to the Financial Times. Apple rules around App Tracking Transparency, which came into effect as part of iOS 14.5 and iPadOS 14.5, […]

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Apple Rolling Out Fix for Greyed Out App Tracking Transparency Toggle

Apple appears to be ironing out a bug that meant some iOS 14.5 users were unable to adjust the “Allow Apps to Request to Track” setting that was rolled out as part of Apple’s App Tracking Transparency (ATT) feature. In iOS 14.5, iPadOS 14.5, and tvOS 14.5, ATT requires that apps ask for permission before […]

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Google Planning to Take ‘Baby Step’ Approach to New Privacy Features for Users

Google is facing internal concerns that implementing an Android equivalent of Apple’s ATT or App Tracking Transparency framework, which offers iOS and iPadOS users the ability to opt-out of tracking across apps and websites, will hurt its more than $130 billion annual spending budget for ads, according to a new report from The Information. According […]

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Twitter Begins Asking Users to Enable Ad Tracking

Following an app update, Twitter today began asking users to enable ad tracking under Apple’s App Tracking Transparency rules. After updating to version 8.65, which adds Spaces support, Twitter users will begin seeing a popup that asks them to “keep ads relevant” by allowing Twitter to track data from other companies like apps used and […]

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Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5

An early look at an ongoing analysis of Apple’s App Tracking Transparency suggests that the vast majority of iPhone users are leaving app tracking disabled since the feature went live on April 26 with the release of iOS 14.5. According to the latest data from analytics firm Flurry, just 4% of ‌iPhone‌ users in the […]

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Facebook and Instagram Asks Users to Enable ATT Tracking In Order to Keep Services ‘Free of Charge’

As a way to convince users to enable tracking across other apps and websites, Facebook is deploying the tactic of telling users that they must enable tracking as part of the App Tracking Transparency framework in iOS 14.5 if they want to help and keep Facebook and Instagram “free of charge.” ATT or App Tracking […]

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Apple Explains Why ‘Allow Apps to Request to Track’ May Be Grayed Out on iOS 14.5

Starting with the iOS 14.5, iPadOS 14.5, and tvOS 14.5 software updates released this week, apps must ask for permission before tracking your activity across other companies’ apps and websites for targeted advertising purposes. On an iPhone or iPad, users can manage tracking permissions on an app-by-app basis in the Settings app under Privacy > […]

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Apple to Ban Apps That Reward Users For Enabling ATT Tracking

Apple says that it will ban and reject apps on the App Store that attempt to offer users monetary incentives to enable tracking with ATT, one of many measures the company is taking to ensure developers follow through with the new framework. Yesterday the Cupertino tech giant released iOS and iPadOS 14.5 with several headlining […]

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Apple Shares Video Explaining How App Tracking Transparency Works

Now that iOS 14.5 is available to the public, App Tracking Transparency is being enforced by Apple. Developers are no longer able to access the advertising identifier of your iPhone, iPad, or Apple TV without your express permission, which will prevent developers from tracking you across apps and websites for ad targeting preferences. If that […]

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Apple’s Craig Federighi on App Tracking Transparency: ‘Users Deserve and Need Control’ of Data

With Apple now enforcing its App Tracking Transparency rules with the release of iOS 14.5, The Wall Street Journal‘s Joanna Stern did an interview with Apple software engineering chief Craig Federighi to talk about Apple’s aim with the feature and how it works. For those unfamiliar with App Tracking Transparency, it requires app developers to […]

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How to Prevent Apps From Tracking You in iOS 14.5

With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private. Apps use your IDFA to track you across different apps and websites, keeping tabs on your preferences and app usage […]

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Antitrust Complaint Filed in Germany Over Apple’s Incoming App Tracking Transparency Requirement

Here’s When You Can Likely Download iOS 14.5 iOS 14.5 and associated updates for iPadOS, macOS, watchOS, and tvOS are all launching soon, bringing the ability to unlock an iPhone with an Apple Watch, AirTag support, dual-SIM 5G support, Siri improvements, updates for Podcasts, Maps, and News, and more. As part of its April 20 […]

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Apps Must Adhere to App Tracking Transparency Rules and Be Built With iOS 14 SDK Starting April 26

Apple today released a series of updates aimed at app developers, letting them know about upcoming requirements related to iOS 14.5, the newest version of iOS 14 that’s set to be released next week. Starting on Monday, April 26, all iPhone, iPad, and Apple Watch apps submitted to the App Store must be built on […]

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