Samsung’s latest campaign brings UEFA EURO 2020 to the living room

Like many other tech and sports events, the UEFA European Championship 2020 (UEFA EURO 2020) was postponed last year because of the Covid pandemic, and the event was rescheduled to take place this year. As a result, UEFA EURO 2020 is set to kick off on June 11, and Samsung Electronics — a technology partner of the German Football Association — has launched a new promotional campaign with the slogan ‘Your home advantage.’

In true Samsung fashion, the slogan has more than one meaning. It’s a sports pun and a reminder that Samsung’s rich ecosystem of smart devices makes living at home a whole lot more convenient.

The promotional campaign highlights the digitally networked Smart Home product world from Samsung, and it was marked by the release of a promotional video (seen below). The video / ad highlights how Samsung’s various smart devices in its rich portfolio are interconnected, from the Galaxy Watch 3 smartwatch and the Galaxy Buds Pro earbuds to smart TVs and smart refrigerators.

We live in the work / study / entertain from home era, and although the UEFA EURO 2020 event will allow fans in the stadiums, access will be limited depending on each stadium and the rules that were established by the host cities. Therefore, the living room will double as a virtual stadium for the majority of UEFA EURO fans, and Samsung’s diverse range of smart home devices will be a gateway to the event.

Samsung hasn’t revealed any special deals yet, but we’re guessing that smart TV and soundbar discounts are in the cards, so stay tuned if you’re in the market for a new big screen.