Canalys posted its report on the worldwide smartphone shipments for Q4 and the full year 2019. The analysts estimate that in Q4 2019, Apple shipped over 78 million smartphones, surpassing Huawei and Samsung and becoming a holiday champion.
The Cupertino company did the exact same thing in 2018 and 2017, revealing that people really want a new iPhone for Christmas.
The smartphone market has switched from a growth era to cyclical era – this means companies won’t grow as they used to, and now market results will alternate between peaks and declines.
Research Analyst Shengtao Jin revealed that smartphones under $100 were a major focus in developing markets, with vivo Y91C being one of the positive examples. The Apple iPhone 11 was also a success in emerging regions, tempting users with a relatively cheaper entry into the iOS ecosystem.
The picture for the full year saw Samsung increase its shipments a little bit, but it was Huawei to post the biggest growth. Despite the decline in Q4 Huawei shipped240 million devices, a 17% jump over 2018. Apple actually declined to under 200M units and the global smartphone market went from 1.389 billion to 1.366 billion.