Apple Vision Pro’s Name May Still Face Trademark Issues in China

The Apple’s Vision Pro headset may still face trademark issues with Huawei when the company launches it in China. As highlighted by the South China Morning Post, Chinese tech giant Huawei registered the “Vision Pro” name in the country in 2021. This registration encompasses a wide array of goods and services, including virtual reality headsets […]

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Samsung registers a new trademark for its smart glasses

Samsung teased earlier this year that it is working on an XR (Mixed Reality) “experience” in collaboration with Google and Qualcomm. It is rumored to be an XR headset, similar to the Apple Vision Pro. However, it is far from an actual launch, and some rumors indicate that it could be launched in late 2024 […]

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Apple Faces Trademark Battle to Use ‘Vision Pro’ Name in China

Apple may be forced to change the name of its new mixed reality headset in China unless it can come to an agreement with Huawei, which already owns the “Vision Pro” trademark in the country. Originally spotted by MyDrivers, the trademark was originally granted to Huawei on May 16, 2019, and gives the company exclusive […]

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More Recent Apple Trademark Activity: ‘realityproOS’ and ‘realOS’

Following yesterday’s news that an apparent Apple shell company is seeking to trademark the term “xrProOS” ahead of a headset unveiling at WWDC two weeks from today, additional trademark activity seemingly linked to Apple has surfaced around a couple of other terms. The first is “realityproOS,” which was filed yesterday in New Zealand and noticed […]

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Apple Likely Filed for ‘xrProOS’ Trademark Last Week via Shell Company

Just a few weeks ahead of WWDC, it appears that Apple continues to secretly apply for trademarks related to its rumored AR/VR headset. Delaware-based shell company “Deep Dive LLC” submitted a trademark application for “xrProOS” stylized in Apple’s SF Pro font on May 18 in Argentina, Turkey, and the Phillippines, according to online records. The […]

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Apple Likely Filed for Headset-Related ‘Deep Screen’ Trademark in 2017

The same “Deep Dive LLC” shell company that filed for an “xrOS” trademark in New Zealand last week also filed for a “Deep Screen” trademark in the U.S. and over two dozen other countries around the world in 2017 and 2018, according to online records. The additional filing was brought to our attention by Marcus […]

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Samsung Display secures mysterious FlexMirror trademark

After roughly a decade of developing flexible display technology, Samsung Display finally reached the point where it could commercialize foldable panels. The Galaxy Fold was the first device to adopt this new technology a few years back, and since then, Samsung Display has experimented with all kinds of form factors. Some designs, such as the […]

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Samsung Superfast Portable Power trademark hints at new products

Samsung makes some amazing portable power products. Its fast charging power banks are among the best in the business. The company may be looking to expand its portfolio of these products, if a latest trademark filing is to be believed. The company has filed paperwork to trademark “Samsung Superfast Portable Power,” possibly indicating the imminent […]

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Trademark Filings Suggest Apple Possibly Gearing Up for AR/VR Headset Launch

New trademark filings suggest that Apple is gearing up to soon launch its first AR/VR headset as it looks to secure several possible names and marketing terms for its upcoming headset, including “Reality Processor,” “Reality Pro,” and “Reality One.” The filings, reported by Bloomberg, were filed in the United States, United Kingdon, Canada, Australia, New […]

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Microsoft renews the ‘XCLOUD’ trademark for Xbox Cloud Gaming

What you need to know XCloud was the code name for what is now known as Xbox Cloud Gaming.  Xbox Cloud Gaming gives you access to dozens of Xbox games playable on the web, Android, Xbox consoles, and some select smart TVs. Microsoft has renewed the “XCLOUD” trademark name, but will they ever use the […]

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Brazil’s Prosecutor General Sides With Apple in Long-Running ‘iPhone’ Trademark Dispute

The Brazilian Supreme Court has issued a favorable opinion to Apple in a long-running dispute over the exclusive use of the iPhone brand in the country, local media reports. For those unfamiliar with the case, Brazil’s highest court accepted a constitutional appeal in 2020 by ISB Electronica, an electronics company that registered the ‌‌iPhone‌‌ trademark […]

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‘realityOS’ Trademark Filing Hints at Possible WWDC Announcement

Ahead of WWDC kicking off in a little over one week, interesting trademark filing details for “realityOS,” the name for Apple’s upcoming AR/VR headset operating system, have been resurfaced online, offering a clue as to what Apple may have in store to share at this year’s conference. The two separate trademark filings (1, 2) were […]

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Apple Targeting Indie Director Over ‘Apple-Man’ Film Title Trademark

Apple is unhappy with the “Apple-Man” title that indie film director Vasyl Moskalenko is planning to use for a comedy film that’s in development, with the Cupertino company opposing Moskalenko’s “Apple-Man” trademark registration application. (via iPhone in Canada). Moskalenko in 2020 launched a successful Kickstarter project for “Apple-Man,” an action comedy film that’s about a […]

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UK Court Backs Swatch in ‘One More Thing’ Trademark Row With Apple

Apple has lost a legal bid to block Swatch from registering Steve Jobs’ famous “One more thing” saying as a trademark in the UK, reports The Telegraph. Apple argued that the Swiss watchmaker had trademarked the slogan in “bad faith,” as it has been associated with Apple for more than 20 years. The late Steve […]

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Apple and Prepear Negotiating a Settlement Over Disputed Pear Logo Trademark

Back in August, Apple made headlines for its efforts to oppose a trademark application by the creators of the recipe and meal-planning app Prepear, with Apple objecting to the proposed Prepear logo trademark based on claimed similarity to Apple’s own logo. Despite the fact that Prepear’s logo depicts an outline of a pear, Apple claimed […]

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Apple Applies for Trademark of ‘iPhone for Life’ in Hong Kong

Apple has applied for a trademark on the phrase “iPhone for Life” in Hong Kong, according to a partly-private filing discovered by Patently Apple. The phrase “‌iPhone‌ for Life” is reportedly associated with telecoms providers and third-party Apple resellers, including U.S. carrier Sprint, to advertise ‌iPhone‌ rental programs. Apple itself has never used the expression. […]

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Brazilian Supreme Court to Determine If Apple Can Continue to Use ‘iPhone’ Trademark in Brazil

Apple is facing a trademark battle in Brazil as the Brazilian Supreme Court is set to determine whether Apple is allowed to use the iPhone trademark in Brazil. The Brazilian Supreme Court will rule on the issue following a constitutional appeal by IGB Electronica, an electronics company that registered the ‌iPhone‌ trademark in Brazil in […]

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Brazilian Electronics Company Revives Long-Running iPhone Trademark Dispute

Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the “‌iPhone‌” name in 2000. IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the “‌iPhone‌” trademark, but ultimately lost, and […]

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