Apple has shared a behind-the-scenes look at the video production of its recent “Scary Fast” M3 MacBook Pro event, which was shot entirely on iPhone 15 Pro Max and edited on Mac. [embedded content] Titled “Behind the Scenes: An Apple Event” and running two minutes and 16 seconds, the video shared on YouTube reveals how […]
Read MoreApple today shared a new “Shot on iPhone 15 Pro” ad starring singer Olivia Rodrigo on its YouTube channel in Canada. The video provides a brief behind-the-scenes look at a music video that Rodrigo and her team shot entirely on the iPhone 15 Pro. [embedded content] The music video is for Rodrigo’s song “get him […]
Read MoreApple today shared a new video in a new “Made on iPhone” series that features an adorable puppy that has a prosthesis. Chip was born with limb deformities, and he needed to have two of his legs amputated. [embedded content] The prosthesis that Chip uses was created by 3DPets, a small business that designs pet […]
Read MoreApple has shared a new action-packed film called “Huracán Ramírez vs. La Piñata Enchilada” on its YouTube channel as part of its Shot on iPhone series. The 13-minute video, filmed by acclaimed director couple Tania Verduzco and Adrián Pérez, also known as “Los Pérez,” was shot entirely on the iPhone 14 Pro with the use […]
Read MoreApple this week shared a new action-packed video called “The Great Escape” on its YouTube channel in Turkey. The video, set in Istanbul’s historic Grand Bazaar, was shot entirely on the iPhone 14 Pro with the use of additional accessories and software. [embedded content] “The Great Escape” has received over three million views on YouTube […]
Read MoreApple today continued with its ongoing “Shot on iPhone” series, sharing a 30-minute film from Indian film director Vishal Bhardwaj. The movie was shot entirely on Apple’s latest flagship smartphone, the iPhone 14 Pro. [embedded content] The short film, called “Fursat,” is described as a “magical story about a man so obsessed with controlling the […]
Read MoreApple recently shared a short documentary film about Singapore’s hawker food culture that was shot entirely on the iPhone 13 Pro. The video revolves around two food stalls competing over chicken rice, a popular dish at open-air food courts known as hawker centres in Singapore. The documentary showcases iPhone 13 Pro camera features such as […]
Read MoreApple today unveiled the 10 winning photos from the Shot on iPhone Macro Challenge that the company launched earlier this year. “Strawberry in Soda” by Ashley Lee, from San Francisco, U.S.A. Entrants were able to submit unedited macro photos shot on the iPhone 13 Pro and iPhone 13 Pro Max straight from the camera, but […]
Read MoreApple today shared a short movie called “Life is But a Dream,” which was created by South Korean film director Park Chan-wook, who is known for “Oldboy,” “The Handmaiden,” “Lady Vengeance,” and more. [embedded content] The 21 minute film was commissioned by Apple, and it tells the story of an undertaker who needs wood to […]
Read MoreApple today shared a short film called “The Comeback,” which has been released in celebration of Chinese New Year. Created by director Zhang Meng, the video kicks off the Year of the Tiger with the story of a father, a son, and a forgotten village with an “out-of-this-world dream.” [embedded content] The 23 minute film […]
Read MoreApple has debuted three new “Shot on iPhone” ads highlighting the camera capabilities of the iPhone 13 Pro, with each of them focusing on a specific feature in a humorously dramatic way. In “Detectives,” a pair of detectives sitting in a car discuss Cinematic mode, which lets you shift focus between subjects in a shot. […]
Read MoreApple today shared a new video in its ongoing “Shot on iPhone” series, this time commissioned from French film director Michel Gondry, known for movies like “Eternal Sunshine of the Spotless Mind,” “Be Kind Rewind,” “The Green Hornet,” and “The Science of Sleep.” The video focuses on eggs in various fantasy settings and situations, ending […]
Read MoreApple today continued with its long-running “Shot on iPhone” series, uploading another “Experiments” video that focuses on the camera capabilities of the iPhone 13 Pro. The “Movie Magic” video features Dong Hoon Jun and visual artist James Thornton explaining how they shot a short sci-fi film. The video highlights various effects that can be captured […]
Read MoreApple today shared a new video in its ongoing “Shot on iPhone 12 – Everyday Experiments” series, which features unique photography tutorials and ideas for iPhone users, along with impressive visuals. “Full Bloom,” as the name suggests, features flowers, and Apple says that it’s meant to “celebrate spring’s colors, life, and growth with the iPhone […]
Read MoreBuyer’s Guide: Don’t Buy a MacBook Pro Now New MacBook Pro models are expected to arrive later this year with some of the biggest improvements to the product line to date, including some surprising changes, so now is not the best time to buy a new MacBook Pro. With major upgrades expected to key features […]
Read MoreApple Extends Free Apple TV+ Trials Until July Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were […]
Read MorePrototype iPhone 12 Pro Shown Off in Photos Developer Giulio Zompetti, who often shows off prototype versions of Apple devices, today highlighted a prototype version of the iPhone 12 Pro. The iPhone 12 Pro is running an operating system called SwitchBoard, a nonUI version of the iOS 14 update that Apple uses internally. We’ve seen […]
Read MoreOne of the key new camera-related features of the iPhone 12 lineup is support for Dolby Vision, a professional HDR video format that provides more accurate, lifelike color along with brighter highlights and darker shadows. Shot on iPhone 12 Pro in Dolby Vision by Academy Award winning cinematographer Emmanuel LubezkiApple says iPhone 12 models are […]
Read MoreApple today shared a new video in its ongoing “Shot on iPhone” series, this time highlighting a short film that was captured by director Damien Chazelle, known for films like “La La Land” and “Whiplash.” The nine minute short film was shot with an iPhone 11 Pro and all of the footage was captured in […]
Read MoreApple today marked the return of NHL hockey with a new “Shot on iPhone” ad on its YouTube channel in Canada. Titled “Hockey Tape,” the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, […]
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