Amid Apple’s planned privacy changes that will require app developers to ask for permission before tracking users for advertising purposes, European Commission VP Margrethe Vestager today warned Apple that it must treat all apps equally, including its own. In an interview with Reuters, Vestager said that if Apple is not treating its apps in the […]
Read MoreWith Apple’s upcoming iOS 14 privacy changes looming, Snap on Thursday appeared to come down on Facebook’s side of the argument, warning investors that they could hurt Snap’s ad business (via Reuters). Starting with the next versions of iOS 14, iPadOS 14, and tvOS 14 due to be released in the early spring, Apple’s App […]
Read MoreApple today published new App Store guideline updates for developers, tweaking many existing guidelines and adding a new rule pertaining to the App Tracking Transparency requirement in iOS 14.5. The new 5.1.2(i) rule related to App Tracking Transparency requires developers to ask for explicit permission before tracking user activity, something that Apple has been planning […]
Read MoreIn its ongoing feud with Apple regarding App Tracking Transparency, Facebook has announced that it will encourage users to allow tracking with “additional context” on a dedicated screen, according to an updated blog post. iOS 14‘s App Tracking Transparency feature will require developers to receive a user’s consent to track their activity across apps and […]
Read MoreFacebook today shared its earnings for the fourth quarter of 2020, and Facebook CEO Mark Zuckerberg’s opening remarks were focused on Apple’s upcoming anti-tracking privacy changes that will impact the advertising industry and companies like Facebook that rely heavily on online advertising. As highlighted by The Washington Post, Zuckerberg claimed that Apple is changing its […]
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