Late last year vivo announced that it is entering six European markets, the plan for 2021 is to double that and have official vivo presence in 12 countries. Romania and Czechia are first in line and will be followed by Serbia and Austria before the end of June.
The company is promising to bring premium smartphones, ones with advanced camera systems co-designed with ZEISS. No names were named in the press release, but there are really only three options – the vivo X60 and X60 Pro and the X60 Pro+.
Of course, there’s no guarantee that we’ll see all three, but those are the only three with a ZEISS logo on the camera bump. None of them have appeared anywhere in Europe yet, not even the six original markets.
Chances are that vivo is waiting for the UEFA EURO Championship to start. It will be a great marketing opportunity as the company is the official UEFA Smartphone partner for the 2020 and 2024 championships (note: the 2020 edition was pushed back to this year due to the pandemic).