The Microsoft Store on Xbox is now showing “Just for You” discounts to some

Source: Matt Brown | Windows Central

The Microsoft Store spans a wide variety of devices across Windows 10, Windows 11, and the Xbox ecosystem, and is home to constant sales and promotions. Recently, however, we at Windows Central noticed unique “Just for You” discounts beginning to appear in the Microsoft Store on Xbox consoles, an observation collaborated by several Reddit users on more than one occassion.

The “Just for You” discounts, which you can see below, seem to surface whenever you open up Search in the Microsoft Store on Xbox and let the “Trending” suggestions appear. We were offered a discount of 35% off on Call of Duty: Vanguard, while we found reports of other users seeing substantial discounts on GTA V: Premium Edition that weren’t available to most other Xbox players.

It’s not clear how long these “Just for You” discounts have existed or what the plan for them is. Microsoft may be testing these exclusive deals as a way to encourage some users to buy games they otherwise might not have, but we don’t know how users or games are being selected for the discounts. These “Just for You” discounts don’t appear to everyone, either, which could mean Microsoft is quietly testing the new feature with a small number of users before rolling it out as a fully-fledged feature.

The “Just for You” discounts are seemingly available on Xbox Series X, Xbox Series S, Xbox One, and even the online Microsoft Store if you find the specific discounted game. Until Microsoft shares their plans for this enigmatic feature, players will have to be content with possibly being offered random discounts on some of the best Xbox games around.