Samsung could learn a thing or two from Huawei’s Ultimate Design sub-brand

Huawei has been on a roll lately after all of its troubles. The US led the way in ensuring that Huawei’s access to advanced technologies was cut. It also leaned on its allies to similarly restrict the company’s access to semiconductor technologies. However, the company has come out swinging in the face of adversity. The […]

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Nothing introduces CMF by Nothing, an affordable sub-brand

Tucked rather well inside a “Community Update” video, Nothing CEO Carl Pei has a rather big announcement for us today (go to 8:45 in the embedded video below to jump straight to it). Namely, that the company is introducing a new sub-brand: CMF by Nothing. [embedded content] According to Pei, this will be a more […]

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Nothing rumored to launch a sub-brand soon, first TWS earphones leak

Carl Pei’s Nothing has launched one smartphone and two TWS earphones since its debut last year, and a media report claims the young company could soon introduce its sub-brand. It might be called “Particles by XO,” which is mentioned in a firmware developed by Nothing. The source also shared a few images of Particles by […]

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vivo sub-brand iQOO to debut in Malaysia this month

vivo’s iQOO debuted as a gaming-centric sub-brand in 2019 with the launch of the Snapdragon 855-powered smartphone called vivo iQOO in China. It later expanded its business to India and has since worked on establishing itself as a mainstream brand with the launch of smartphones like the iQOO 9 Pro and iQOO 10 Pro. And […]

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Rode X sub-brand unveils professional USB mics and software for streamers

What you need to know Rode has unveiled a range of hardware and software under its new Rode X brand, a streaming and gaming division. The Australian audio manufacturer has introduced two USB-powered microphones and UNIFY audio mixing software as part of the new range. Both the $149 XCM-50 condenser microphone and the $249 XDM-100 […]

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