Samsung inks big esports deal in the US to promote the Galaxy S24

Samsung is looking at a range of creative ways to promote its latest Galaxy S24 flagship lineup, with the latest being a major naming deal with a leading US esports organization and digital media brand. This will place the Galaxy S24 before an audience that enjoys mobile gaming, showcasing the suitability of Samsung’s latest flagship […]

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Samsung draws Circle to Search clouds in the sky to promote Galaxy S24

Samsung has found another clever way to promote the Galaxy S24’s Circle to Search feature. After redesigning the London Underground map in the UK, Samsung took to the skies in South Africa. Quite literally, Samsung had airplanes draw circles in the skies above Table Mountain in Cape Town to advertise the Circle to Search AI-powered […]

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Samsung redesigns London Underground map to promote Galaxy S24 Circle to Search

Samsung has found a clever way to advertise the Galaxy S24 series and its new Circle to Search AI-powered feature to potential customers in the UK. Circle to Search has been one of the most heavily promoted AI features for the Galaxy S24, and now, it’s about to become the talk of the town. Samsung […]

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Samsung teams up with Activision Blizzard to promote games and gear

Samsung Electronics is teaming up with Activision Blizzard EMEA for a marketing campaign called “Embrace Your Game.” It will leverage Activision Blizzard’s popular games to promote Samsung’s gaming device portfolio, ranging from TVs and monitors to smartphones. The collaboration will fuel a multi-channel, multi-product marketing campaign in 44 countries. The Embrace Your Game Campaign also […]

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Apple Rivals Unite to Promote Open Ecosystems Using EU Law

Google, Meta, Qualcomm, Nothing, Lenovo, Opera and several other tech companies have announced a collaborative effort to push for “open digital ecosystems” in what appears to be a pointed move against Apple (via Reuters). The group, calling itself the Coalition for Open Digital Ecosystems (CODE), seeks to encourage more open platforms and systems in Europe. […]

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Samsung’s chairman visits Europe to promote its bid to host the World Expo 2030

In his first trip after the recent trial over a 2015 merger case, Samsung Electronics Co. Chairman Lee Jae-Yong is visiting Europe. This trip is not only meant to build key business partnerships but also to gather support for South Korea’s bid to host the World Expo 2030 in Busan. Reportedly, Lee departed for London […]

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Samsung and Apple were paid billions to promote Google on their devices

Google CEO Sundar Pichai appeared in court yesterday in response to a civil antitrust suit filed by the U.S. Department of Justice in 2020. The Justice Department filed the suit against Google “for monopolizing search and search advertising.” Yesterday, October 30, the CEO testified that Google made a deal with Apple, Samsung, and other manufacturers […]

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Apple Sends Out Gift Boxes With AirPods Max and ‘Sweet and Spooky’ Snacks to Promote Mac Event

Apple has sent out Halloween-themed gift boxes to some influencers for them to enjoy while watching Apple’s upcoming “Scary Fast” Mac-focused event on Monday night. The gift boxes include a pair of AirPods Max headphones, an Apple cap, and a selection of “sweet and spooky” snacks and drinks. As shared by influencer Lamarr Wilson, the […]

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Microsoft highlights how Russia uses the web to promote political instability

What you need to know Microsoft shared a new report from the Microsoft Threat Analysis Center (MTAC) highlighting Russian influence operations in Africa, focusing on the Niger coup. The report indicates that Russia is using the internet to promote political instability worldwide to further its agendas.  The MTAC has pinpointed six basic elements to Russia’s […]

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Samsung partners with SolarEdge to promote Net Zero Home

Samsung has announced that it has signed a partnership with SolarEdge to promote Net Zero Home. SolarEdge is an Israeli company that offers products related to solar energy, such as solar panels, solar inverters, and energy generation monitoring tools. Net Zero Home is Samsung’s initiative which aims to help develop spaces that produce, store, manage, and […]

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Samsung went to Hamburg Port Festival to promote Busan, Z Flip 4, SmartThings

By now, Samsung is probably the biggest supporter of the 2030 Busan Expo. Every few months or so, we hear more news on Samsung promoting Busan as the location for the upcoming 2030 World Expo, and most recently, the company went to Germany to do the same. The annual Hamburg Port Festival, Europe’s largest port […]

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Samsung went to Hamburg Port Festival to promote Busan, Z Flip 4, SmartThings

By now, Samsung is probably the biggest supporter of the 2030 Busan Expo. Every few months or so, we hear more news on Samsung promoting Busan as the location for the upcoming 2030 World Expo, and most recently, the company went to Germany to do the same. The annual Hamburg Port Festival, Europe’s largest port […]

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Samsung went to Hamburg Port Festival to promote Busan, Z Flip 4, SmartThings

By now, Samsung is probably the biggest supporter of the 2030 Busan Expo. Every few months or so, we hear more news on Samsung promoting Busan as the location for the upcoming 2030 World Expo, and most recently, the company went to Germany to do the same. The annual Hamburg Port Festival, Europe’s largest port […]

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Samsung uses MWC 2023 to promote Busan World Expo 2030

Samsung is promoting the Korean city of Busan as the host for World Expo 2030 with every opportunity it gets, and one such opportunity is the ongoing Mobile World Congress 2023 event. The company has set up a panel to support Busan in the bid for World Expo 2030 and inform MWC visitors about the […]

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Microsoft teams up with Marvel’s She-Hulk to promote Windows 11, Surface Pro 8

What you need to know Microsoft’s new web and TV ad promotes the She-Hulk: Attorney at Law series along with Windows 11. The video replaces some of the devices in the show with a Surface Pro 8. The ad highlights the Disney+ app on Windows 11 and the ability to stream the show. It’s always […]

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Kuo: Apple will increase iPhone 14 Pro shipments, will promote A16 chipset exclusivity

Ming-Chi Kuo posted their latest analysis of the Apple supply chain situation. According to the report, the A16 processor will be exclusive for the iPhone 14 Pro and 14 Pro Max phones, which isn’t new info on its own – the news is Apple will boost the proportion of flagship to non-flagship chips to 60%. […]

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Apple Store Customers Targeted With Creative AirDropped Ad Campaign to Promote ‘Cheaper and Greener’ Refurbished Devices

Apple Store customers in Paris, Berlin, and London shopping for a new iPhone were recently presented with a unique and creative surprise when they saw an AirDrop message appear on the devices that aimed to convince them to purchase a refurbished ‌iPhone‌ instead of a completely new model. The ad campaign by Back Market, a […]

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Google joins hands with McLaren Racing to promote Android and Chrome

Technology companies and motorsport teams have always had strong ties due to the futuristic nature of both fields. The latest partnership comes straight from Mountain View, as Google and McLaren Racing announced a partnership deal for 2022. As part of the deal, the Android logo will appear on the engine cover of the F1 car, […]

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