Apple Responds to Meta’s Plan to Charge 30% Fee on Boosted Posts Purchased Through App Store
In October 2022, Apple updated its App Store Review Guidelines to clarify that sales of “boosted” posts in social media apps must use the App Store’s in-app purchase system. Apple thereby receives up to a 30% cut of these sales. As a result of that clarification, Meta today announced that it will soon charge advertisers […]
Read More