Combined Hardware-Software Subscription Bundles a Logical Step for Apple, Analysts Argue

Apple is positioning itself to launch a combined hardware and software subcription, according to Loup Ventures analysts. The report makes a compelling argument, based on a range of industry trends, aggregated data, and existing infrastructure, that Apple is in a prime position to launch an all-in-one hardware and software subscription. Similar to the iPhone upgrade […]

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iPhone Upgrade Program Resumes in England

As England’s second national lockdown comes to an end today, after four weeks of waiting, many customers enrolled in Apple’s iPhone Upgrade Program are finally able to go in-store to complete their upgrade. England entered a second national lockdown on Thursday, November 5, meaning that Apple stores in England were forced to close, with some […]

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Apple Applies for Trademark of ‘iPhone for Life’ in Hong Kong

Apple has applied for a trademark on the phrase “iPhone for Life” in Hong Kong, according to a partly-private filing discovered by Patently Apple. The phrase “‌iPhone‌ for Life” is reportedly associated with telecoms providers and third-party Apple resellers, including U.S. carrier Sprint, to advertise ‌iPhone‌ rental programs. Apple itself has never used the expression. […]

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