Apple Allegedly Buys Ads for Subscription-Based Apps to Collect More Commission
Apple allegedly buys Google ads for popular subscription-based third-party apps to bolster its collection of commission on in-app purchases, according to an investigation by Forbes. Apple has purportedly been buying Google ads for subscription-based third-party apps, including HBO, Masterclass, Babbel, Tinder, Plenty of Fish, and Bumble, for at least two years. A marketer speaking to […]
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