Apple to Provide Hands-On Demos of New AR/VR Headset

Apple at its upcoming WWDC 2023 Apple Park event plans to provide some developers and attendees with an opportunity to try out the new AR/VR headset following its announcement, according to Bloomberg‘s Mark Gurman. Apple built a new “structure” at the ‌Apple Park‌ campus that is designed to provide controlled hands-on demos of the headset. […]

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Top Stories: Here Comes WWDC – iOS 17, AR/VR Headset, New Macs, and More

One of Apple’s biggest events of the year is right around the corner, with a jam-packed keynote kicking off WWDC 2023 on Monday. Apple’s long-rumored AR/VR headset is all but certain to finally come to fruition, but it looks like there will be much more than that revealed at the event. In addition to the […]

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What to Expect From WWDC 2023: AR/VR Headset, 15-Inch MacBook Air, Mac Studio, iOS 17, xrOS, macOS 14 and More

The 34th annual Worldwide Developers conference is less than a week away, and it’s going to feature one of the most exciting keynote events that we’ve had in recent years. Apple is expected to introduce its first new wearable since the launch of the Apple Watch, plus there are new Macs coming and notable features […]

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Sketchy Rumor Claims Apple Headset Will Be Available in Six Colors and Two Storage Capacities

Apple’s rumored AR/VR headset will be available in six colors, according to a sketchy rumor shared by Twitter account @billbil_kun, which accurately leaked a spec sheet for Samsung’s Galaxy S23 Ultra before that device was announced earlier this year. In a blog post today on French deals website Dealabs, spotted by iPhoneAddict, the anonymous leaker […]

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Apple’s AR/VR Headset Expected to Enter Mass Production in October Ahead of Late 2023 Launch

Apple’s long-rumored AR/VR headset will enter mass production in October and launch by December, according to investment firm Morgan Stanley. Apple is still expected to unveil the headset at WWDC next week, and provide developers with tools to create apps for the device, which is expected to have its own App Store. “While we expect […]

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Apple Now Seeking Generative AI Engineers for AR/VR Applications

Apple is calling on experts with backgrounds in generative AI to work with the company’s “most advanced technologies,” including augmented and virtual reality, according to new job listings posted by the company. One new listing posted on Apple’s jobs website, highlighted by Bloomberg‘s Mark Gurman, seeks a software engineer in Cupertino to work on machine […]

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Meta Announces Quest 3 Ahead of Apple’s Rumored AR/VR Headset

Facebook parent company Meta today announced the Quest 3, its next-generation mixed reality headset launching later this year. The announcement comes just days ahead of WWDC, where Apple is expected to unveil its own long-awaited AR/VR headset. Meta said the Quest 3 features a 40% slimmer and more comfortable design, a higher-resolution display, and up […]

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Apple’s Unusual Headset Design Has Led to Unprecedented Production Challenges

Apple’s mixed-reality headset will reportedly be the most complicated hardware product ever made by the company, sporting an unusual design that has proven to be an unprecedented challenging to manufacture, The Information reports. The headset apparently features an “unconventional curved design, thinness, and ultralight weight.” Several renders seen by The Information “show a piece of […]

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Apple Teases Dawn of a ‘New Era’ and Coding ‘New Worlds’ at WWDC

Apple is overtly teasing the start of “a new era” and the ability to “code new worlds” at WWDC this year, building anticipation around the widely expected announcement of its mixed-reality headset. A tweet shared by Apple earlier today made the “new era” remark, seemingly leaning into the high expectations surrounding next week’s WWDC keynote. […]

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Apple’s AR/VR Headset Display Specs: 5000+ Nits Brightness for HDR, 1.41-Inch Diagonal Display and More

The AR/VR headset that Apple plans to introduce at the Worldwide Developers Conference next week has long been rumored to feature 4K micro OLED displays with an 8K total resolution, but notable display analyst Ross Young today shared some additional specifications that give some insight into how the headset will work. Each of the two […]

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App Store Connect Hints at xrOS as Name of Apple’s Headset Software

Just days ahead of WWDC, where Apple is expected to unveil its long-rumored AR/VR headset, developer Steve Troughton-Smith has managed to trick App Store Connect into showing the headset’s rumored “xrOS” operating system name. After analyzing some of Apple’s open source code, Troughton-Smith attempted to submit an app crafted for the headset. App Store Connect […]

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‘No Man’s Sky’ Maker Teases Apple Announcement Ahead of WWDC

The founder of Hello Games, the makers of popular action-adventure survival game “No Man’s Sky,” yesterday tweeted two apple emojis, sparking speculation that the studio is teasing an announcement for Apple platforms at WWDC. Hello Games founder Sean Murray has been known to tease upcoming announcements via cryptic emojis in the past. At WWDC last […]

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xrOS: What to Expect From the Software Designed for Apple’s AR/VR Headset

The Worldwide Developers Conference (WWDC), Apple’s annual developer and software-oriented conference, is now just a few days away. As with previous years, Apple is expected to introduce major updates to all of its operating systems, but unique to WWDC 2023, Apple is also very likely to unveil xrOS, the software that will run its much-rumored […]

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Apple Mixed-Reality Headset Shipments Now Estimated to ‘Fall Short of 100,000 Units’ This Year

Apple’s mixed-reality headset will be primarily targeted at developers and could now see shipments of fewer than 100,000 units this year, Taiwanese research firm TrendForce reports. TrendForce claims that the headset’s high cost, difficulty to manufacture, and focus on developers will “restrict sales predominantly to pre-orders for this year.” While Apple’s headset could stimulate some […]

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More Recent Apple Trademark Activity: ‘realityproOS’ and ‘realOS’

Following yesterday’s news that an apparent Apple shell company is seeking to trademark the term “xrProOS” ahead of a headset unveiling at WWDC two weeks from today, additional trademark activity seemingly linked to Apple has surfaced around a couple of other terms. The first is “realityproOS,” which was filed yesterday in New Zealand and noticed […]

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Apple Likely Filed for ‘xrProOS’ Trademark Last Week via Shell Company

Just a few weeks ahead of WWDC, it appears that Apple continues to secretly apply for trademarks related to its rumored AR/VR headset. Delaware-based shell company “Deep Dive LLC” submitted a trademark application for “xrProOS” stylized in Apple’s SF Pro font on May 18 in Argentina, Turkey, and the Phillippines, according to online records. The […]

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Apple Mixed-Reality Headset Rumored to Cost ~$1,500 to Manufacture

Apple’s mixed-reality headset will cost the company around $1,500 per unit to manufacture, according to a series of reports coming out of Asia (via XRDailyNews). The first report from Minsheng Electronics, providing a detailed breakdown of the cost of each component in the headset, showing a total cost of $1,400. Including shipping, the conservative estimate […]

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Apple AR Glasses Reportedly Still at Least Four Years Away From Launch

Apple’s augmented reality glasses device is still at least four years away from launch, Bloomberg‘s Mark Gurman reports. In an extensive report detailing some of the challenges involved in developing Apple’s mixed-reality headset, Gurman explained that the company’s separate AR glasses product has been mired by similar issues. AR glasses were the product that CEO […]

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Report: Apple Executives Cautious of Mixed-Reality Headset Amid Compromises

Key Apple executives including Tim Cook, Craig Federighi, and Johny Srouji have kept their distance from the company’s mixed-reality headset throughout its development process amid a series of setbacks and compromises, according to Bloomberg‘s Mark Gurman. Apple apparently began developing the headset in 2015, using Samsung’s Gear VR and the HTC Vive in early experiments. […]

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Apple schedules “special event” for June 5, likely for AR/VR headset

As the name suggests, Apple’s WorldWide Developer’s Conference (WWDC) is aimed mostly at developers. However, it’s also an opportunity to do some marketing with a well-publicized keynote and the announcement of new Apple OS versions that gets iPhone, iPad and Mac users buzzing. This year there will also be a mysteriously titled “Special Event at […]

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