Apple Car’s Decade of Development and ‘Failure’ Detailed in New Report

Bloomberg‘s Mark Gurman and Drake Bennett today published an in-depth report examining Apple’s decade-long attempt at creating an electric vehicle. The project was reportedly canceled last week after many challenges and setbacks. The report provides a variety of details about the project, including Apple having once considered acquiring Tesla and more. Popular Stories Source: Apple […]

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The MacRumors Show: RIP Apple Car

On this week’s episode of The MacRumors Show, we discuss Apple’s decision to cancel its long-rumored electric vehicle project. Despite Apple’s reputation for innovation, the company struggled to achieve the breakthroughs necessary to offer a viable self-driving car. The project’s ambitious scope and shifting focus led to repeated setbacks. Earlier this week, Bloomberg‘s Mark Gurman […]

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Apple Spent More Than $10 Billion on Apple Car Before Canceling Project

Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the issues the project faced during development. Apple first launched the project in 2014 and let it flounder for more than a decade before calling it off earlier this […]

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Apple Car History – Where Did Development Go Wrong?

After spending a decade developing an autonomous car, Apple this week decided it was time to pull an AirPower and shut down the project. The Apple Car is no more, and Apple is no longer planning to release an Apple-branded electric vehicle. The hundreds of engineers and car experts who were working on the vehicle […]

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Chinese Automakers Shocked at Apple’s Decision to Cancel Car Project

Apple’s decision to cancel its electric vehicle project has surprised ambitious new Chinese automakers like Xiaomi, the South China Morning Post reports. Yesterday, Bloomberg‘s Mark Gurman revealed that after a decade of work and millions of dollars in development costs Apple has canceled its plans to bring an EV to market, moving many of the […]

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Le projet Titan d’Apple s’éteint après 10 ans d’efforts et 10 milliards de dollars dépensés

Après dix ans, de nombreuses rumeurs, des fuites et des milliards de dollars d’investissement, AppleApple jette l’éponge sur son projet de voiture autonome. Baptisé TitanTitan, le projet d’Apple Car est donc mort-né selon les informations de Bloomberg. La mauvaise nouvelle aurait été annoncée dès hier aux 20 000 employés qui planchaient sur Titan. Durant ces dix […]

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RIP Apple Car : le projet Titan s’éteint après 10 ans de développement en vain

Après dix ans, de nombreuses rumeurs, des fuites et des milliards de dollars d’investissement, AppleApple jette l’éponge sur son projet de voiture autonome. Baptisé TitanTitan, le projet d’Apple Car est donc mort-né selon les informations de Bloomberg. La mauvaise nouvelle aurait été annoncée dès hier aux 20 000 employés qui planchaient sur Titan. Durant ces dix […]

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Apple Car Autonomous Driving Scaled Down, Launch Planned for 2028

Apple has pivoted to simpler, less ambitious design for the Apple Car in order to actually bring the vehicle to market, reports Bloomberg. Apple initially wanted a driverless car with full autonomous capabilities, but it is now developing an electric vehicle with fewer features. After abandoning the driverless plans, Apple aimed for a car with […]

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Kuo: Development of Apple Car Has ‘Lost All Visibility’

Wednesday September 27, 2023 10:56 am PDT by Juli Clover Apple’s work on the Apple Car has “lost all visibility” at the current time, according to Apple analyst Ming-Chi Kuo. He says that if Apple does not adopt some kind of acquisition strategy to make inroads in the automotive market, it is unlikely that the […]

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The MacRumors Show: Ben Sullins Talks Apple Car

YouTuber and electric vehicle expert Ben Sullins joins us on this week’s episode of The MacRumors Show to talk through all of the latest rumors and expectations around the Apple Car. Apple initially intended its electric vehicle to have many unique design features, including no steering wheel or brake pedal, and inward-facing seats in a […]

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Another Former Apple Employee Charged With Stealing Car Secrets for China

Former Apple employee Weibao Wang was today officially charged with theft of trade secrets for stealing critical Apple Car information and relaying it to China, reports CNBC. In an indictment [PDF] shared by the United States Department of Justice, Wang has been charged with six counts of trade secret theft for secretly accessing ‌Apple Car‌ […]

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Apple Car’s Self-Driving System Reportedly Advances, Could Use Sensors From iPhone LiDAR Supplier

Apple has made advancements with its self-driving system and could use LiDAR sensors from Wenmao, Economic Daily News reports. Apple has reportedly improved its vehicle project’s self-driving capabilities and is expanding testing. The self-driving system apparently heavily relies on LiDAR sensors, which Apple may source from Chinese supplier Wenmao – a supplier that already provides LiDAR […]

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CES 2023: BMW Unveils Prototype Seemingly Set to Rival Apple Car

BMW today announced the i Vision Dee electric sport sedan at CES, a concept car seemingly positioned to rival Apple’s long-rumored electric vehicle. The i Vision Dee uses some Amazon voice-recognition technology, but primarily showcases BMW’s own software-first approach to next-generation vehicles with features designed to pre-emptively tackle tech companies like Apple that are seemingly […]

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Apple Car Update: What’s Going On?

Electric vehicles have very quickly dominated news cycles, recent economic forecasts, and automobile trend analyses. They are very clearly the future of transportation as we look to reduce our carbon emissions through the electrification of our transport methods. This is evident by Tesla’s meteoric rise, as well as the huge growth of Chinese electric car […]

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Apple to Charge Under $100,000 for Apple Car, Launch Planned for 2026

Apple is aiming to launch an Apple-branded consumer-oriented vehicle by 2026, and its goal is to hit a price point under $100,000 to make the car appeal to a wider range of customers, reports Bloomberg. Apple initially planned to design a car that might look similar to Canoo’s Lifestyle Vehicle, where passengers could face one […]

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Apple Car Project Scaled Back and Delayed, Won’t Feature Full Self-Driving Capabilities

Apple has scaled back its Apple Car project and the company no longer plans to release a fully self-driving vehicle, reports Bloomberg. Apple wanted to create a self-driving car without a steering wheel or pedals, but has decided that such a plan is not feasible at the current time. The vehicle will have guided driving […]

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Former Apple Engineer Pleads Guilty to Stealing Apple Car Secrets

Former Apple employee Xiaolang Zhang today pleaded guilty to theft of trade secrets, which could get him up to ten years in prison, reports CNBC. Zhang was first hired by Apple in December 2015 to work on Project Titan, developing software and hardware for autonomous vehicles. As part of the Compute Team, Zhang designed and […]

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Apple Hires Former Lamborghini Executive to Help Lead Design of Electric Vehicle

A former Lamborghini executive has joined Apple to work on the company’s long-rumored electric vehicle, according to Bloomberg‘s Mark Gurman. Apple’s next-generation CarPlay experience previewed at WWDC 2022 The report notes that Apple hired Luigi Taraborrelli, a 20-year veteran of Lamborghini, to help lead the design of the vehicle. Taraborrelli oversaw chassis and vehicle dynamics […]

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Apple Has Applied for 248 Car-Related Patents Since 2000

Apple has filed for and published a total 248 automobile-related patents since 2000, according to research conducted by Japanese news site Nikkei and Tokyo analytics firm Intellectual Property Landscape. Patents cover self-driving technology, riding comfort, seats, suspensions, navigation, battery management, vehicle-to-everything (V2X) connectivity for car-to-car communication, and more. Apple has filed the most patents related […]

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Apple Car Design Goals: No Steering Wheel or Brake Pedal, Flat Seats for Sleeping, Large Screens, and More

The Information‘s Wayne Ma today published an in-depth report reflecting on Apple’s struggles to build a self-driving electric vehicle, including technical challenges and several leadership changes since the project began around eight years ago. Next-generation CarPlay experience coming in 2023 Notably, the report reveals some interesting details about the physical appearance of the so-called “Apple […]

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