Apple today shared a new “The Next Generation” ad that showcases Apple TV+ content for kids. “Original series and films to inspire the next generation of dreamers, explorers, and believers. All on Apple TV+,” the video description says. The ad features the Apple TV+ kids shows “Ghost Writer,” “Helpsters,” “Snoopy in Space,” and the short-film […]
Apple’s creative “Bounce” ad designed to highlight the AirPods took top honors in the 99th annual ADC (Art Director’s Club) awards for advertising, earning the “Best of Discipline” award along with two Gold Cube awards in the craft in video and branded content categories. Released in June 2019, the ad features a bored man who […]
Read MoreiPhone SE Teardown: 3D Touch Chip Removed, iPhone 8 Camera Sensor, and More iFixit has published its full teardown of the new iPhone SE, confirming that the device has many similar or identical components as the iPhone 8, including the display, battery, cameras, Taptic Engine, SIM tray, and more. The new iPhone SE appears to […]
Read MoreApple today shared a new ad called “Float,” which highlights the new 2020 iPad Pro and its Magic Keyboard. The video features a colorful hummingbird flying around an equally colorful iPad Pro display with Magic Keyboard attached. The hovering and floating of the hummingbird alludes to the fit of the Magic Keyboard, which “hovers” above […]
Read MorePeeling the protective film off a new iPhone has always been an oddly satisfying part of the unboxing process, to the point that it has become somewhat of a meme, and now Apple is getting in on the amusement. Apple has shared a short ad for its new iPhone SE that revolves around a person […]
Read MoreFacebook Launches ‘Tuned’ Messaging App for Couples Facebook has quietly released Tuned, a new messaging app designed to provide a “private space” for couples to connect, reports The Information. Designed by NPE, an experimental group within the company that was established last year, the app encourages couples to share messages, notes, cards, voice memos, photos […]
Read MoreCamera Comparison: iPhone 11 Pro Max vs. Samsung Galaxy S20 Ultra Earlier this week we picked up a Samsung Galaxy S20 Ultra and did a feature overview to see if it’s worth $1,400, but we also thought we’d take a deeper look at Samsung’s newest smartphone to see how the cameras measure up to the […]
Read MoreApple this morning shared a new video in its ongoing “Behind the Mac” series, this time highlighting women who are “changing the world” using the Mac. The video is set to the song “Flawless” by Beyoncé, which also features Chimamanda Ngozi Adichie. It consists of a series of still black and white images of influential […]
Read MoreApple on its YouTube channel in Japan has shared a new animated “Behind the Mac” video that features various anime characters using Macs set to music from Japanese artist Yoshiho Nakamura. Behind the Mac, new stories are born one after another. A story that is not yet in this world. Come on, you too. Featured […]
Read MoreApple today shared a new Night Mode video on its YouTube channel, highlighting the low-light photography feature added to the iPhone 11, 11 Pro, and 11 Pro Max.The short video is set to the song “We Only Come Out At Night” by the Smashing Pumpkins and features several Night Mode comparison images, many of which […]
Read MoreA new ad for Apple Arcade released today blends the real world with the virtual one while showcasing several games available on the service, including LEGO Builder’s Journey and Ultimate Rivals: The Rink. [embedded content] Apple Arcade launched in September, providing iPhone, iPad, Apple TV, and Mac users with access to over 100 games with […]
Read MoreApple today shared two new “slofie” videos taken using the slow-motion capture feature of the front-facing camera of the iPhone and iPhone 11 Pro.The two short videos, called “Backflip” and “Whiteout,” feature slow motion selfie videos captured by professional snowboarders. [embedded content] [embedded content] Apple’s iPhones have long had a “slo-mo” slow motion video feature […]
Read MoreApple today shared a pair of videos from content creators who designed posters for Apple TV+ shows “Dickinson” and “For All Mankind.”Janice Sung, an illustrator and digital painter, said she created a poster for Apple TV+ series “Dickinson” using an iPad Pro and Apple Pencil, and she outlined some of her creative process. [embedded content] […]
Read MoreNight Mode (iPhone 11)Night mode is an automatic setting which takes advantage of the new wide-angle camera that’s in the iPhone 11 and 11 Pro models. It’s equipped with a larger sensor that is able to let in more light, allowing for brighter photos when the light is low.
Read MoreApple this afternoon shared a new video in its long running “Shot on iPhone” series, this time showing off the photographic capabilities of the iPhone 11 Pro. The new “Snowbrawl” video features a cinematic snowball fight between two warring teams. [embedded content] Apple has shared many “Shot on iPhone” photos and videos over the years, […]
Read MoreApple has an annual tradition of sharing a heartwarming holiday-themed video ahead of Thanksgiving in the United States, and this morning, Apple released its newest holiday video on YouTube. The video starts out with a family that has two complaining kids going on a holiday trip, with the kids fighting until the iPads come out. […]
Read MoreApple advertising partner Media Arts Lab has let go of approximately 50 employees, reports Bloomberg. Media Arts Lab is owned by TBWA\Chiat\Day and Apple is its only client. Staff cuts were made in multiple divisions, but many of the employees who were let go worked in the strategy division that helped Apple create ads for […]
Read MoreApple this afternoon shared a new “Privacy on iPhone” ad on its YouTube channel, highlighting the company’s support of customer privacy. The spot is a simple overview of a city that zooms across office buildings, homes, and more, before centering on a girl with an iPhone 11 Pro Max, all while a voice over talks […]
Read MoreApple today shared a new video on its YouTube channel that highlights some of the games coming to Apple Arcade in 100 seconds. [embedded content] Earlier this week, Apple announced that its subscription-based Apple Arcade gaming service will launch September 19 in over 150 countries. In the United States, pricing is set at $4.99 per […]
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