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Apple Marks Return of NHL With New ‘Hockey Tape’ Ad Shot on iPhone 11 Pro

Apple today marked the return of NHL hockey with a new “Shot on iPhone” ad on its YouTube channel in Canada. Titled “Hockey Tape,” the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, […]

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Apple Shares More ‘Behind the Mac’ Videos with Tyler Mitchell and James Blake

Apple today shared two new “Behind the Mac” videos on its YouTube channel, offering a look at how Macs can be used in creative workflows. The new videos feature photographer Tyler Mitchell and musician James Blake. Among the new additions to the series is a spotlight on New York photographer Tyler Mitchell. The video reveals […]

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Apple Promotes Apple TV+ for Kids in New Ad

Apple today shared a new “The Next Generation” ad that showcases Apple TV+ content for kids. “Original series and films to inspire the next generation of dreamers, explorers, and believers. All on ‌Apple TV‌+,” the video description says. The ad features the ‌Apple TV‌+ kids shows “Ghost Writer,” “Helpsters,” “Snoopy in Space,” and the short-film […]

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Apple’s ‘Bounce’ AirPods Ad Wins ‘Best of Advertising’ Award

Apple’s creative “Bounce” ad designed to highlight the AirPods took top honors in the 99th annual ADC (Art Director’s Club) awards for advertising, earning the “Best of Discipline” award along with two Gold Cube awards in the craft in video and branded content categories. Released in June 2019, the ad features a bored man who […]

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Apple Shares New ‘Float’ iPad Pro Video Highlighting Magic Keyboard

Apple today shared a new ad called “Float,” which highlights the new 2020 iPad Pro and its Magic Keyboard. The video features a colorful hummingbird flying around an equally colorful ‌iPad Pro‌ display with Magic Keyboard attached. The hovering and floating of the hummingbird alludes to the fit of the Magic Keyboard, which “hovers” above […]

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Apple Shares New ‘Creativity Goes On’ Video

Facebook Launches ‘Tuned’ Messaging App for Couples Facebook has quietly released Tuned, a new messaging app designed to provide a “private space” for couples to connect, reports The Information. Designed by NPE, an experimental group within the company that was established last year, the app encourages couples to share messages, notes, cards, voice memos, photos […]

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Apple Shares ‘Behind the Mac’ Video Featuring Women Changing the World

Apple this morning shared a new video in its ongoing “Behind the Mac” series, this time highlighting women who are “changing the world” using the Mac. The video is set to the song “Flawless” by Beyoncé, which also features Chimamanda Ngozi Adichie. It consists of a series of still black and white images of influential […]

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Watch the Latest Apple Arcade Ad: ‘A New World to Play In’

A new ad for Apple Arcade released today blends the real world with the virtual one while showcasing several games available on the service, including LEGO Builder’s Journey and Ultimate Rivals: The Rink. [embedded content] Apple Arcade launched in September, providing iPhone, iPad, Apple TV, and Mac users with access to over 100 games with […]

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Apple Shares New ‘Slofie’ Videos Highlighting iPhone 11 and 11 Pro Cameras

Apple today shared two new “slofie” videos taken using the slow-motion capture feature of the front-facing camera of the iPhone and iPhone 11 Pro.The two short videos, called “Backflip” and “Whiteout,” feature slow motion selfie videos captured by professional snowboarders. [embedded content] [embedded content] Apple’s iPhones have long had a “slo-mo” slow motion video feature […]

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Apple Shares Videos From Creators Using iPad Pro to Make Apple TV+ Show Posters

Apple today shared a pair of videos from content creators who designed posters for Apple TV+ shows “Dickinson” and “For All Mankind.”Janice Sung, an illustrator and digital painter, said she created a poster for Apple TV+ series “Dickinson” using an iPad Pro and Apple Pencil, and she outlined some of her creative process. [embedded content] […]

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Apple Shares New ‘Snowbrawl’ Shot on iPhone 11 Pro Video

Apple this afternoon shared a new video in its long running “Shot on iPhone” series, this time showing off the photographic capabilities of the iPhone 11 Pro. The new “Snowbrawl” video features a cinematic snowball fight between two warring teams. [embedded content] Apple has shared many “Shot on ‌iPhone‌” photos and videos over the years, […]

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