iOS 16.1 Includes Several Improvements to SKAdNetwork for Advertisers

Apple today announced that a new version of its privacy-preserving SKAdNetwork framework is now available in iOS 16.1 and iPadOS 16.1. SKAdNetwork enables advertisers to measure the success of ads by attributing app installations to specific ad campaigns — in other words, it allows advertisers to know how successful an ad is at getting users […]

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