Samsung’s smartphone market share grows stronger on its home turf in Q2 2020

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Samsung maintained its leading position in the global smartphone market during the second quarter of 2020 despite a sharp fall in sales. In South Korea, it managed to grow its market share even further, a new report showed earlier today. The company launched the Galaxy S20 series and various Galaxy A series devices in South Korea in Q2 2020.

According to a new report from Counterpoint Research, Samsung’s market share in Q2 2020 improved by three percentage points from Q1 2020 in South Korea to 67%. The report mentions that the company’s market share improved due to robust sales of Galaxy A series smartphone and the Galaxy S20 series. The smartphone market in South Korea improved by 9% compared to Q1 2020 but was still 8% lower compared to Q2 2019.

Apple stood second in the South Korean smartphone market with a share of 19% during the same period. Compared to Q1 2020, the iPhone maker’s market share improved by 1 percentage point in Q2 2020. LG remained in the third spot with a market share of 13%, down 3 percentage points from Q1 2020.

The top three best-selling smartphones in South Korea during the second quarter of this year were the iPhone SE, Galaxy S20+, and Galaxy S20. Half of the top ten best-selling devices were from Samsung’s Galaxy A series. Sales of smartphones priced below $400 accounted for 45%, showing that Korean consumers opted for more affordable phones during the pandemic.

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