Samsung has been trying to expand its mobile processor business over the past year, and we’ve seen Exynos processors appear in various Vivo smartphones released in 2020. However, according to a new report, the company’s market share still dropped in the second quarter of this year. Its processors have also been heavily criticized due to higher power consumption and throttled performance.
The latest report from Counterpoint Research claims that Samsung’s share in the mobile application processor (AP) market dropped by three percentage points to 13% in Q2 2020. In the same quarter last year, the South Korean firm’s market share was 16%. Samsung’s market share declined in every region except North America, where its market share increased from 9% to 16%. It was also the top smartphone AP firm in Europe with a 27% share of the market.
Qualcomm is still the market leader with a market share of 29%. However, data showed that the American brand’s market share took a dip of 4 percentage points from Q2 2019. Taiwanese firm MediaTek appears to be breathing down Qualcomm’s next with a market share of 26%, up 2 percentage points from last year. Despite trade sanctions imposed by the US, China’s HiSilicon Technologies ranked third in the list, with a market share of 16%, up 4 percentage points from Q2 2019. Apple and Samsung are tied to the fourth position with a market share of 13%.
The global mobile processor market declined 26% in Q2 2020 due to the COVID-19 pandemic, but 5G adoption is expected to drive the market next year. It is also being reported that the ban on Huawei will turn into a golden opportunity for MediaTek, Qualcomm, and Unisoc.