Customers who want flagship Android tablets don’t have much choice. Samsung has remained committed to this segment by launching new flagship tablets every year. It has actually launched three premium tablets over the past year as part of the Galaxy Tab S7 series.
The company also makes mid-range and entry-level tablets. That has enabled Samsung to cater to a wide range of customers. The strategy has paid off as Samsung remained the top Android tablet maker in the second quarter of this year.
Samsung is the undisputed Android tablet king
The latest figures from Strategy Analytics show that Samsung shipping 8.2 million tablets in Q2 2021. It registered an 18% growth year-over-year compared to the same period in 2020. The diverse product range, which includes the Galaxy Tab S7, Tab S7+ and the Galaxy Tab S7 FE, helped Samsung increase its share. This also enabled Samsung to grow its tablet market share by 2.1 percentage points of 18%.
Lenovo’s Android tablet shipments were up significantly. It shipped 4.7 million units during the quarter, a 67% increase compared to Q2 2020. Huawei’s troubles enabled Lenovo to pick up its share outside China.
Amazon is the third-largest Android tablet vendor thanks to its affordably priced devices. Its tablet shipments grew 49% year-over-year to 4.2 million this past quarter. The company now accounts for a 9% share of the global tablet market.
Apple remains the leader in the overall tablet market. It shipped 15.8 million units in Q2 2021, grabbing a worldwide market share of 35%.