Samsung, the world’s biggest smartphone brand, has revealed that it sold products worth INR 14,400 crores (around $1.77 billion) in India in September and October 2022. The company sold a record number of smartphones during the festive period in India, making it the South Korean firm’s best Diwali sales period.
Aditya Babbar, Samsung India’s Senior Director and Head of Product Marketing for mobile business, said that the company’s recent success is driven by its high-end smartphones, including the Galaxy S22 series, Galaxy Z Flip 3, Galaxy Z Fold 3, Galaxy Z Flip 4, and the Galaxy Z Fold 4. In September 2022, the company sold more than 1.2 million devices (worth over INR 1,000 crores) on the first day of festive sales.
This year, the company sold twice as many premium devices (priced above INR 30,000 or $368) as last year. Overall, the company’s growth in the smartphone market was in double digits during the festive period compared to the previous year.
According to Counterpoint Research’s Q3 2022 numbers, Samsung is the fastest-growing smartphone brand in India in the premium segment. It also has the widest range of 5G smartphones in the country, with more than 20 such devices.