Samsung is participating in the World IT Show 2021 expo in South Korea to showcase its newest products, including foldable smartphones, tablets, wearables, laptops, 8K Neo QLED TVs, Micro LED TVs, and the BESPOKE lineup of home appliances. The company hopes that its new products will help visitors in improving their everyday digital lives.
The annual IT show is happening from April 21 to April 23 at COEX in Seoul, South Korea. Samsung is showcasing the Galaxy S21, Galaxy Z Fold 2, Galaxy Z Flip 5G, Galaxy Tab S7, Galaxy Book Flex 2, Micro LED TVs, Mini-LED-based Neo QLED 8K TVs, and the Galaxy Buds Pro at the expo’s show floor. The company will also explain to visitors how some of the headline features on its products work in real life. These features include Galaxy Tab S7’s Second Screen, Galaxy Buds Pro’s ANC, and the Galaxy S21 Ultra’s 108MP camera.
The Micro LED TVs and the Mini-LED-based Neo QLED TVs were showcased by Samsung earlier this year. They feature new backlighting technology for superior brightness, contrast ratio, and HDR performance. The company is also giving visitors a chance to customize their Galaxy Z Flip smartphone, check customizations offered by Samsung for its BESPOKE home appliances, and go through the Galaxy Moments Photo Exhibition.
Apart from Samsung, various other South Korean and international brands in the consumer electronics, home appliances, and automobile sectors are showcasing their products and services at the expo. Some of the prominent brands include DTS, LG, Huawei, Qualcomm, SK Telecom, and Hyundai.