Samsung sacrificed the Galaxy S22 FE for S22 Ultra, FE to return in 2023
We exclusively revealed a few weeks ago that Samsung has canceled the Galaxy S22 FE. It won’t be releasing a “Fan Edition” of its 2022 flagship series. There are multiple reasons why the company took this decision.
One of Samsung’s primary goals was to further increase the sales of the Galaxy S22 Ultra. Its top-of-the-line flagship has done well. The device has particularly attracted long-time Galaxy Note fans who now have no other option but to purchase the Galaxy S22 Ultra.
Galaxy S23 FE expected to arrive in 2023
Amid the global chip shortage, Samsung had a decision to make. It could either increase production of the Galaxy S22 Ultra that’s already selling really well and has a higher profit margin or launch the Galaxy S22 FE instead.
Samsung reportedly planned to produce 3 million Galaxy S22 FE units this year. The chip shortage forced it to change plans and it decided to use those chips for the Galaxy S22 Ultra instead. The supply of chips for the Galaxy S22 series was already tight to begin with.
The company made a chip relocation after the series was launched to increase production of the model that performed the best. This year, it was the Ultra. Market data suggests that shipments of the Galaxy S22 Ultra have reached over 10 million units in the first half of this year. Demand for this handset is said to have exceeded Samsung’s expectations.
That’s not to say there won’t be another Fan Edition device. A report from South Korea claims that Samsung is going to launch the Galaxy S23 FE in 2023. It aims to ship 3 million units of the device when it arrives in the second half of next year. That’s still over a year away and it’s likely that Samsung’s plans could change, particularly if similar conditions arise.
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