Samsung Electronics has announced the grand opening of its Samsung KX experience center in London’s King’s Cross district today. The 20,000-square-foot futuristic showroom is located in Coal Drops Yard – a new shopping and dining destination. Though Samsung made it official today, news about this venture appeared in media reports two years back itself.The Korean tech giant has similar experience centers in New York, Buenos Aires, Bengaluru, Paris, and other major cities. It builds these massive showrooms to showcase its current and upcoming products and services. However, they go beyond what typical retail stores offer by turning into lifestyle spaces where local culture, community, and technology come together.
The Samsung KX center has interactive experiences like connected Digital Cockpit for seamless driving, Galaxy Graffiti that turns an S10 into a virtual spray can, DJ Galaxy platform to learn music, AR experiences, and more. The center also has an in-house café for refreshments and a support lounge for those in need of product service.