Google has been mostly clear about how they collect and use our data to bring us “better” services and free apps. This is part of their business model and they have websites and features dedicated to this so users can understand. But what they don’t do is share that data with anyone, as far as we know now. Samsung has created “an intricate system” in terms of data collection and then earned extra money by selling it to advertisers or research groups.
How Samsung will respond to this will be crucial. And how bothered users will be will also be interesting to see. Some of us have gotten pretty blasé about it as long as we still get to use our devices and get apps for free. But there are still those who will want to fight for their right to privacy from companies that seek to make more money out of our data.