Samsung introduced the Galaxy S21 smartphones last Thursday, and now the first reports about the pre-order campaign are coming. Industry insiders in South Korea revealed that Samsung is getting 15-20% more orders compared to last year’s Galaxy S20 lineup.
The major increase comes from those going for unlocked phones, while pre-orders placed through carriers are unchanged.
Back in 2020, only 10% of pre-ordered phones in South Korea were unlocked; the rest were on-contract deals. This year the interest in those has tripled.
The push for unlocked devices was also stimulated by Samsung – the company has exclusive colors for the Galaxy S21 Ultra available through its website.
Market watchers warned that while Galaxy S21 is likely to perform better than the Galaxy S20, it won’t reach Galaxy S10 numbers, recorded back in 2019.