Samsung fails to ship 300 million units for the first time in 9 years

According to a report coming from South Korea, Samsung won’t be able to hit the 300 million units mark this year and it’s going to be the first time in nine years too. It is estimated that the manufacturer will likely reach 270 million shipments, but it is doubtful that it would go beyond that.

At the end of the third quarter of 2020, Samsung confirmed 189 million phones shipped, which is still a pretty good number given the raging pandemic this year. Still, the company has set a goal to hit 307 million units in 2021 by expanding its mid-range and low-end 5G smartphone lineup and promoting its foldable models more.

About 287 million units are going to be smartphones, while the rest are expected to be feature phones. Of those 287 million smartphones, almost 50 million are likely going to be flagship models.

Source (in Chinese)