Samsung has upped its marketing performance over the past few years. Last year, it tied up with Thom Browne for the Galaxy Z Flip. Earlier this year, the company collaborated with K-pop music sensation BTS for the Galaxy S20 and other devices. Now, the company has announced that it has joined hands with fashion accessory firm Joseph & Stacey for marketing the Galaxy Note 20 series.
Joseph & Stacey is a Seoul, South Korea-based firm that is famous for its bags and wallets. Samsung is collaborating with the firm for the Galaxy Note 20 and the Galaxy Note 20 Ultra. Under the marketing deal, the companies will release pleated knit bags that are designed to match the colors of the Galaxy Note 20 series smartphones. The companies will also hold various marketing events together.
Samsung and Joseph & Stacey are planning to promote a contest where consumers are asked to design their own bag ideas using the Galaxy Note 20 or the Galaxy Note 20 Ultra’s S Pen. The fashion firm will then select designs from 100 participants and manufacture them. The South Korean tech firm says that the collaboration targets young consumers who consider a smartphone their fashion accessory.
As you can see in the images below, Joseph & Stacey will release bags that complement the colors of the Galaxy Note 20 and the Galaxy Note 20 Ultra. Samsung is also planning to release a Thom Browne version of the Galaxy Z Fold 2 next month.