Samsung and Lazada to launch discounts of up to 50% on September 24

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Samsung Electronics Singapore and e-commerce platform Lazada have teamed up once again for their third Super Brand Day shopping event. On September 24, and only on that day, customers will be able to purchase Samsung products from a variety of categories for up to 50% off. Samsung  claims that the event’s theme Meant to be Yours reflects the company’s customer-focused strategy and its desire to reward customers with attractive discounts especially in the current climate.

It’s worth noting that Samsung’s promotional material for the latest Super Brand Day event is a bit conflicting. Samsung’s official announcement includes a banner stating that customers can expect discounts of up to 35%, however, a similar banner found on Samsung’s online store hosted by Lazada claims that customers can take advantage of discounts of up to 50%.

Regardless, you will find hefty discounts from Samsung on Lazada for a variety of products, ranging from wearables to smartphones and smart TVs. Here are a few examples of the kind of discounts you’ll be able to take advantage of come September 24:

The biggest Super Brand Day spenders receive additional gifts

Aside from the deals listed above, and others, Samsung and Lazada have also prepared special gifts for the top three spenders of Super Brand Day. The customer who spends the most on September 24 will receive a Galaxy Note 20 for free, while the 2nd and 3rd places will receive a 41mm Galaxy Watch 3 Bluetooth and a pair of Galaxy Buds+, respectively.

In addition, customers who will purchase products on Super Brand Day using their Citibank credit cards or Citi Lazada cards will take advantage of additional discounts. Meanwhile, new Citi Lazada credit card owners will receive Lazada vouchers worth $150.

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