After the Canalys report on the Q3 smartphone market from earlier today, now comes the one from Strategy Analytics. Both paint pretty much the same picture but with slightly different digits. One thing is for sure, though – the global smartphone market is finally showing signs of recovery after posting a 2% growth year-over-year – the first positive quarter since Q3 2017.
In Q3 2018, the global smartphone shipments were 359.8 million and now they are about 366.3 million. Strategy Analytics outlines two main driving factors – strong pricing competition and the gradual introduction of 5G.
However, only Huawei and Samsung have recorded significant growth in the top 5 smartphone manufacturers ranking. Samsung has grown 8% and Huawei is celebrating a staggering 29% increase in sales compared to the same quarter last year.
Apple, on the other hand, continues to fall with 3% decline year-over-year and the same goes for Xiaomi and Oppo.
Samsung’s good performance is largely due to its Galaxy Note10 lineup, which outsells its predecessor, the Galaxy Note9. The mid-range Galaxy A lineup shouldn’t be overlooked too. In the end, the company claimed an impressive 21.3% market share with Huawei closing in with 18.2% – almost 4 percentage points increase annually.
This comes as a surprise considering the issues the company is facing with its suppliers following the US trade ban. Yet the company was able to offset those with an impressive performance in its home market.