Roku has reached an agreement to acquire the rights to content from the now-defunct video streaming service Quibi (via The Wall Street Journal).
Roku reportedly paid less than $100 million to acquire the rights to Quibi’s library of original content until 2022.
Quibi was a short-form video subscription service launched in April of last year. Executives believed that the service would be able to garner approximately 7.4 million subscribers during its first year, but it massively fell short with an estimated 400,000 to 500,000 subscribers. After courting a number of tech companies, including Apple, to see if it could be sold off, the service announced that it was shutting down in October 2020.
Roku is the biggest streaming media player in the United States, with a library of more than 40,000 movies and TV shows, and the acquisition of Quibi’s content will offer a boost of more than 75 shows and documentaries.
Quibi’s content will also be among the minority of exclusives on the platform, as the majority of Roku’s programming is also viewable elsewhere. The acquisition is expected to give Roku more leverage in negotiations with advertisers, who may pay more to show their ads alongside shows that viewers are unable to see elsewhere.