Rakuten is yet another company that files an antitrust complaint in Europe against Apple. It follows Spotify and Netflix, which have previously complained about Apple’s policies. They argue that the 30% cut that App Store gets for each purchase or subscription is way too high. Apple responds by saying that the 30% tax goes for maintaining and managing the App Store.
Rakuten’s complaint isn’t all that different. The store says that while the App Store takes 30% of each purchase, it also promotes Apple’s own Apple Books service. Same with Apple Music and Spotify, the Cupertino-based company is stifling innovation and limits the consumer choice.
We will see how this unravels as more companies start to make complaints against the so-called “Apple tax” and it’s becoming a trend. Rakuten won’t be the last to file a complaint against Apple.