Prime Day 2021: When is it, expected deals & everything you need to know

Prime Day 2021 is the day any Amazon Prime member should be looking forward to. It’s going to be jam-packed with thousands of deals and some of the lowest prices of the year. The event is basically as good as Black Friday for anyone who does most of their shopping at Amazon. With all the weirdness that happened in 2020, we expect this year’s Prime Day to be a huge event, too.

What are you looking forward to getting this year? Chances are you’ll find it on sale for Prime Day. That includes modern tech ranging from computers to headphones, appliances like coffee makers and blenders, home goods, clothing, jewelry, and more. And never forget that Prime Day is Amazon’s day to promote all sorts of Amazon products including Echo speakers, smart home tech, Ring security cameras, and even AmazonBasics gear that includes everything from rechargeable batteries to luggage. You don’t want to miss this.

What Prime Day deals are there?

It’s still a little early to say exactly what’s going to be on sale during the big day. The best we can do is tell you what has been on sale in the past, which tells us what we can expect to see drop in price this year. As mentioned above, the big thing will always be Amazon brands. For example, the newest generation Echo Dot only released late last year. It hasn’t had a lot of opportunities for big sales, so it’s a safe bet it’s going to play a prominent role in Prime Day 2021. Expect to see it drop from its $50 price to as low as $30 or even $25 (it hit $29 on Black Friday). All the other Echo devices, including the 3rd-gen Echo Dot, Echo speakers, and the different variations of the Echo Show will drop in price and be bundled with extras like the Amazon smart plug for extra incentive.

Expect to see Amazon’s new Blink security cameras like the Blink Mini or the newest iteration of the Blink Outdoor Security Cameras to go on sale. Other Amazon-owned tech brands we are pretty sure you’ll see sales on include the Ring video doorbells and Ring Alarm, the Eero mesh networking systems, the Echo Buds true wireless earbuds, Fire TV Sticks and Cubes and TVs, Kindle e-readers, and so many more.

Outside of Amazon, there are some items that just always go on sale during big events like this. The Instant Pot pressure cookers, for example, come out with new models regularly and those new models need a chance to shine. Expect to see a lot of robot vacuum cleaners like from iRobot. There are often a lot of deals on audio from Apple AIrPods or the Bose QuietComfort series to Bluetooth speakers like the UE Hyperboom. There’s always the possibility of items we haven’t predicted showing up, too, so be on the lookout.

When is Prime Day 2021?

Well, it’s definitely this year. Sometime. Probably. Amazon hasn’t announced the exact date yet, and last year’s weird delays could still potentially impact this year’s event. However, assuming we’re back on track with previous years, Prime Day will be a 24-48 hour event that takes place sometime in mid July. Amazon’s new day always starts at 3 a.m. Eastern, so whenever the official day is announced that’s when you can expect to see the first deals.

Of course, like Black Friday, the “big day” is usually not the only day for saving. We expect to see many deals drop even before Prime Day starts, and we expect to see other retailers like Best Buy and Walmart get in on the action by hitting the discounts a week or two before.

Who can participate in Prime Day?

This is an important question because it’s not an event that’s open to everyone like Black Friday is. You need to have an Amazon Prime membership for these sales. While other retailers will also offer sales and say things like “No membership required,” many of the best prices will still be exclusive to Amazon. If you want to save, make sure your Prime membership is up to date.

If you aren’t a Prime member, the membership costs $119 for a year or $12.99 per month. There is a 30-day free trial you can sign up for. Obviously, wait until you know the date so you can make sure it’s active within 30 days of the sales event. The 30-day trial gives you full access to all of Prime’s benefits, including exclusive deals.

Is it possible Prime Day 2021 is delayed?

We don’t think it will be. Sure, it’s possible. However, barring the introduction of a new world-altering event, Amazon will undoubtedly be making every effort to return Prime Day to its former glory. Amazon doesn’t want Prime Day close to Black Friday because it wants its own Black Friday. This is a chance to offer huge savings and huge opportunities for its members that stay so loyal year after year, and Amazon will definitely not want to disappoint. One of the biggest problems last year was with shipping and the need to prioritize getting out essential goods to parts of the country that needed them at the time. That should not be an issue this year and, therefore, we should not see a delay.

Prime Day 2021 vs. Black Friday

Everyone always asks themselves this question internally: “Should I wait for Black Friday?” For the most part, the deals you see on Prime Day will be at least equal to what you see on Black Friday. The truth about deals is the longer you wait, the more likely you’re going to see something drop in price, so some deals might end up being better on Black Friday but only because they’re six months older by then. And there’s always the chance that it might sell out altogether and you’ll have missed any opportunity to get it at all. Not to mention, you’ve already missed out on six months of enjoying something you wanted. My advise? If this is an item you’ve been waiting for a sale on, get it while it’s discounted and enjoy your purchase.

What type of deals can we expect?

The biggest and most common deal we see on any given day and especially on Prime Day is the direct discount. Just a simple drop in price from an item’s street price (or the average price it’s selling for, usually below its MSRP) to a new deal price that expires when the event is over. However, that’s not the only way to save. A lot of companies that do business through Amazon offer their own unique ways of saving.

• Gold Box Deals: Amazon offers up new deals every day, and these deals are listed in the Gold Box Deals of the Day section. Our Thrifter team writes about them often. This section usually gets a small transformation for the big event and ends up featuring a lot more items on sale. It’s a good place to look if you’re browsing for savings as devices on sale here usually last all day, have a variety of possibilities to choose from, and are down to some of their lowest prices ever.
• Lightning Deals: A lot of Prime Day deals come in the form of Lightning Deals. Unlike Gold Box sales, these are very fast. They have limited stock and only last for a few hours. Amazon will generally give a heads up about upcoming Lightning Deals so you can prepare to be there when the time starts, but even if you aren’t you can join a Waitlist after the Lightning Deal sells out just in case some people back out.
• Coupon Deals: These come in the form of on-page coupons you can click a checkbox to gaurantee or in the form of coupon codes. During Prime Day, we’ll often see something like “Click here to save with Prime” or “Your final price with Prime will be: $$$” or messages like that. If there are a variety of items on sale this way, you might find them listed out on a landing page that just automatically ticks the box for you. Otherwise, you’ll have to manually click it. You can find the box for savings underneath the price on the product page.

What were the most popular deals for Prime Day 2020?

It’s crazy that despite all the delays, the shipping issues, and the looming specter of Black Friday, Prime Day 2020 still ended up being a huge day for Amazon and Prime members. The 48-hour event actually ended up being more like a week-long exercusion with some deals, and, according to Amazon, Prime members ended up saving $1.4 billion. These were the top deals for our readers:

• SanDisk and WD Storage on sale at up to 35% off
• Bose QuietComfort 35 II Wireless Headphones on sale for $199
• Echo Show 5 with Blink Mini Smart Security Camera for $50
• Apple AirPods Pro on sale for $199
• 23andMe Health + AncestryService DNA Test down to $99
• Fire TV Stick 4K as low as $25
• Sony XM4 Noise-Cancelling Headphones with $25 gift card for $298
• Echo Dot (3rd Gen) with 6 months of Amazon Music Unlimited for $19
• Chamberlain MyQ Smart Garage Door Opener for $17 with $30 promo credit opportunity
• Spend $40 or more on Amazon gift cards and receive $10 in credits to use on a future purchase

While some of those were expected, like the 23andMe ancestry kits that we regularly see during big events, a couple were nice surprises like Sony’s brand new and super awesome XM4 noise-cancelling headphones getting a deal. That was one of our favorite deals from the event. Of course, these were just a few of the many great ways to save that we saw during Prime Day and shared with you. Get ready to see even more deals this year with even more popular products hitting all-new lows.

Do I need to be a Prime member for Prime Day deals?

Yes, you need to be a Prime member. This is a question worth emphasizing because it often seems a bit confusing for some since Amazon is, throughout most of the year, a pretty open space when it comes to shopping. Prime Day is an event exclusive to Prime members. Whether you’ve been a member for years or you wait until the month of the big day to sign up for a 30-day free trial, you have to be a part of that club to play.

What about other retailers?

Prime Day is, as the name suggests, very much Amazon’s day, but that doesn’t mean other retailers won’t try to jump on the train as it’s chugging along. Best Buy will usually feature some sort of “Black Friday in July” event, often the weekend before or in the week leading up to Prime Day. Walmart and Target usually feature some sort of shopping events as well. Many of these will feature price matches with Amazon, too, so if you’re looking for an Echo Show, you can try getting it at the same price at Best Buy as it is on Amazon. You can also check out eBay. We see a lot of coupon codes and site-wide savings events around the spring and summer with eBay, and there is usually at least one or two events that directly compete with Prime Day.

Is Prime Day international?

Yes, it is. Last year, Prime Day deals were available in more than a dozen different countries including: Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, India, Italy, Japan, Luxembourg, Mexico, Netherlands, Singapore, Spain, Turkey, the U.K., the United Arab Emirates, and the United States. If your country isn’t on this list, maybe it will be this year since Amazon is always trying to make the event bigger and better.

How can I keep up on Prime Day?

We think Prime Day 2021 is going to be one of the best Amazon has ever done. It’s really hard to stay on top of literally hundreds of thousands of deals, especially when so many of them are on tech and entertainment and stuff you really want. There are several tools you can use, though, to find the best deals and follow only the stuff you want to follow. There are also several things you can do to be ready for the onslaught.

The first thing you should do is prep your Amazon account. Make sure you have the right information in there, like an up-to-date address if you’ve moved. Make sure your Prime membership is active and not going to expire the day before Prime Day. You don’t want to be scrambling to fill out your information before that product in your cart disappears.

Download the Amazon app on your smartphone. You can use it to set alerts, track Lightning deals, follow products you’re interested in to see if they drop in price, and more. It’s also super easy to checkout with the app if you’ve already installed it and set it up. Might save you a few seconds between an item going on sale and an item selling out.

You can also use some browser extensions like Amazon’s Assistant. Get pop up notifications about new sales while you’re working.

You might also want to get a device with Amazon Alexa. In the past, Amazon has run deals exclusively through Alexa, some of which were even available before the big day and only available to voice shoppers. Grab the 3rd-gen Echo Dot for just $39.99 if you don’t have one already and make sure it’s hooked to your Wi-Fi network before Prime Day.

If you really want to go all-out for the big day, sign up for the Amazon Prime Rewards credit card. The first time you sign up you get a $70 Amazon gift card you can save for Prime Day. Plus, you’ll get 5% back from whatever you spend on Amazon, including stuff you’re already saving on during Prime Day.

Last, but definitely not least, you’ll want to follow our team at Thrifter. That’s a group of deal hunters that will be working overtime during Prime Day to sort through the noise and find the best deals, the savings you might otherwise miss, and the diamonds in the rough you didn’t even consider. Follow them on Twitter and turn those notifications on to get hit with the latest deals as they drop.