People just can’t stop simping over this AI Samsung mascot

An unofficial (but somewhat official) Samsung mascot / 3D avatar took the internet by storm a few days ago after a an image gallery was discovered on the creator’s website. Sam — short for Samantha — is not an AI avatar but a 3D mascot created by Lightfarm in collaboration with Cheil, the latter of which is a marketing company owned by Samsung.

Sam hasn’t been used in any commercial products or advertisement campaigns, and it’s unlikely for this to happen in the future. Not that she needs any more popularity because it seems that people just can’t stop simping over her.

Lightfwarm already had a 2D model of Samantha before it hit the spotlight. However, the character model went through a ‘complete redesign to return to social networks in a 3D version.’ What Lightfarm and Cheil probably didn’t expect was for Samantha to become the subject of so much fan-made erotic material as soon as it rejoined social media following its makeover.

Simply put, it didn’t take long for countless social media users to gawk over Sam’s renders and claim the avatar as their ‘waifu’ after they got lost in her big, blue, digital eyes. And in case you’re wondering, ‘waifu’ is an internet slang describing an anime character towards which a person feels attracted, often times in a romantic way. Needless to say, Samantha became an instant meme and the source of a lot of erotic fan fiction in a matter of hours, if not minutes.

Pictures of Sam were removed from the Lightfarm website after the avatar blew up on social media, but countless social media posts remain. And while Samantha was never officially meant to replace AI assistants like Bixby, chances of that happening now are even slimmer. But, who knows?! Perhaps Samantha will be brought to ‘life’ once NEON becomes advanced enough to combat your loneliness.