One thing Microsoft didn’t discuss: Windows 11 privacy
Even if Apple is exploiting the fears for cynical reasons, the end results for the user are still a good thing. In our heavily connected, heavily surveilled world, anxiety about government and big tech overreach is at a fever pitch. And Microsoft has increasingly fallen on the wrong side of this argument.
At the Windows 11 event yesterday, Microsoft had an opportunity to meet some of these concerns, founded or not. Yet, it chose not to. As more and more of us become aware of how our data is being used and abused, Microsoft’s marketing department effectively gave Apple another tool to attack Windows.
Android apps, forced Microsoft accounts, telemetry, oh my
Source: Microsoft
In Microsoft’s Windows 11 blog post, the word “privacy” doesn’t appear once in the copy, which doesn’t exactly bode well for its messaging. Windows 11 will force users to use a Microsoft Account in its free Home Edition, which already speaks of a business model where your data is the monetization engine. Even if you’re using the world’s best VPN, it’s not exactly going to protect your data from going directly to Microsoft if you’re signed in. Apple has been keen to highlight how “free” services like Facebook are free only because you are the product being sold, and Windows 11 doesn’t do anything to waylay these fears.
Source: TwitterTwitter users weigh in on Windows 11 privacy matters.
Will Amazon start using my Windows 11 habits and browsing history to target psychologically exploitative ads at me? Will installing TikTok on Windows 11 give it access to my file system and contacts? Will Microsoft Teams shell integration be used to build a profile on me and my friends? It might seem paranoid, but these are legitimate questions that Microsoft hasn’t addressed.
You need only jump into any random Twitter or Reddit thread to find examples of people worried about Windows 11 in a privacy context. If the fears are unfounded, Microsoft hasn’t done a good job of waylaying them. But that’s just it — are the fears founded?
Does Windows 11’s privacy tools go far enough?
Source: Microsoft
Microsoft provides a privacy dashboard on its account website to help you manage your search and browser history, as well as the information Cortana has on you (for all three people who actually use it). You can clear your location history, and manage your app data too.
Source: Windows Central You can manage your privacy settings via the Windows 10 settings, but does it need to default to on? Why isn’t there a “reject all” setting? I feel like this could be made a lot easier to use.
A large amount of the features and apps in Windows 10 already dial home to Redmond, feeding diagnostics data and other information to the company. I’ve written before about how telemetry over old-fashioned QA has sucked the human touch out of Microsoft’s design practices, but that’s another matter entirely. Is Microsoft’s harvesting of this data justified? Is it really necessary? Does it enhance the end-user experience? If so, how? Otherwise, it just feels like more bloat that can be used for marketing purposes.
A changing digital landscape
Source: Daniel Rubino / Windows Central
Privacy advocacy should be the default position, especially in a world where companies like Facebook have willfully failed repeatedly to protect customer data.
Apple shouts about privacy to paint itself as some kind of hero, but the way it price gouges its devs, selectively enforces its monetization rules, and stifles competition by banning services like Xbox Game Pass speak in opposition. Whether Apple is exploiting privacy fears cynically for marketing or not is irrelevant: Privacy advocacy should be the default position, especially in a world where companies like Facebook have willfully failed repeatedly to protect customer data, with minimal penalties or consequences.
Microsoft and Apple should stand shoulder to shoulder on privacy. I think Microsoft’s inability to address privacy yesterday was either worryingly tone deaf, or worryingly intentional. If I were Microsoft’s marketing department, I would take a look at how to address this potential concern before Apple or other competitors start exploiting it before Windows 11 even gets a chance to get out of the gate.
On a personal level, I’m completely apathetic to privacy stuff at this point. I’ve been using all of these apps and services for years, to the point where I’ve just sleepwalked into acceptance of a life without digital privacy. I don’t really have anything to hide, but to some degree it’s beside the point — it’s a moral, human rights issue.
Fret not, you can sideload Android APKs directly onto Windows 11
Windows 11 brings a significant new feature: the ability to run Android apps directly within the OS. While users can get Android apps through the Amazon store, it has now been confirmed that, yes, you can also just sideload your favorite Android APK too 🙌
TPM, Windows 11, and what it means for getting that upgrade this fall
Windows 11 doesn’t have too many strict hardware requirements to run well, but Microsoft has thrown down the gauntlet on security. A Trusted Platform Module (TPM) is required, and what that means is causing a lot of confusion for some users. Here is what we know so far.