Movie maker online: Create astonishing Video, Edit and Tips

Online videos with the best cinematic shots play an important role in any business’s marketing strategy. This statement is true considering that 88% of users spend more time on websites containing videos.

Further insights found that 84% of customers buy a product after watching its branded social video. And with 80% of marketing professionals reporting that videos convert better than all the other mediums, businesses of all sizes and shapes are investing in creating astonishing videos, as they can help them increase engagement and generate new leads.

When done in the right way, a well-planned video marketing campaign can optimize the buyer journey of the users and convert leads into prospects, taking them through the online sales funnel of a brand.

But first things first, how do you go about making a stunning video for your marketing campaign? Not to worry, as we have listed below some effective tips. 

1. Use a Powerful and Feature-Rich Video Making Tool

Using a video-making tool is one of the essential parts of your video production procedure. The right tool can enable you to color grade your video, add transitions to your video, add intros, outros, and sub-titles, and easily put them all together for the audience to understand.

There are different movie makers that you can choose from online. Go for the one that is free of cost or reasonably priced and offers some of the best features and settings for making and editing videos. Also, choose a video maker online that is known to cut the video-making time in half.

2. Speed Up the Video

This is a world where most people are addicted to social media and TikTok. Thus, their attention span has dwindled significantly compared to earlier. Most people often leave a video or a film halfway due to its length. So, make your videos short and crisp.

Does that mean you need to reduce the length of a video from 30 minutes to 30 seconds? No, absolutely not!

The key is to improve the overall video by trimming unnecessary things. If any line or shot is hampering the flow of the video, then it is wise to delete it. And if you feel unsure, use a movie maker online, as it can do the job in a few minutes and present you with a stunning video. 

3. Cut Through the Action

When making a video, the toughest job is to cut one scene’s angle to another because it can appear jarred if you do not do it correctly.

This problem can occur mainly due to the use of various takes and the use of different cameras on a single take.

Here, the solution is to cut midway through the action, not in the static conditions. 

4. Make Proper Use of Colors and Music

Color correction and color grading are the two procedures for editing the color in a video. You can adjust the brightness, white balance, consistency, and contrast by color correction.

On the other hand, color grading helps your video have a specific look. So, having a clear idea about the grading interfaces or the difference between a warmer and colder look of a video is a must. 

Next comes the music. The right music sets the right energy for a video. So, what you can do is play the track and, according to it, tap your fingers on the keyboard shortcuts.

Remember, the perfect points to cut the video are where you are tapping. Another way is to watch the audio waveform so that you can cut them after seeing where the music peaks. 

5. Use Copyright-Free Music

When using music in a video, make sure to use those tracks which do not have any copyrights.

Many well-known platforms like Facebook and YouTube do not let you post videos with copyrighted music. So, search for websites to get royalty-free music, go through their terms and conditions, and then use their music.

Do you have any musician friends or relatives? If yes, you can ask them to give their unused tracks for your video. 

6. Perfect the Audio in Your Video Content

Remember, your video cannot do well if it does not have the right audio track. If the audience cannot listen to the speech in the video because of the music, it will do more harm than good. Also, if you are mixing various clips at various volumes, then also you are making a huge blunder. So, the solution is to balance the video perfectly. 

Here, the first step is to balance the speech in the video. To do this, mute all the audio tracks and adjust the speech volume to align and balance them with each other. 

Now, it is time to balance other elements of the audio present in and around the speech. 

Does the software you are using have ducking or audio keyframing? If yes, use these features to reduce the volume of the music when people are speaking and enhance it when they are not. 

Your video can either have only narration or only music or both. For example, teasers work great with just an audio track and a CTA at the end. On the other hand, explainer videos can do well either with text design that can be read easily over the footage or with proper narration.

Then there are demonstration videos that generally do better with voice-overs from professional actors. But they must also have a subtle audio track playing in the background.

7. Become a Storyteller

When making a video, try telling a story as per the director’s directions or as per the script. Understand your narrative and blend in the footage accordingly. Also, play the role of an editor here. Make sure all the effects, transitions, and cuts you are using in your video contribute to the story on the whole.

Take the example of BuzzFeed, an American Internet media, news, and entertainment company with a focus on digital media. The company, known for its informative, engaging, and relatable YouTube videos and listicles that offer several hours of entertainment online, made a video called Puppyhood for Purina.

The video tells the story of a man who adopts a puppy, featuring all the cute and entertaining adventures along the way. This video is not just adorable but also offers a great structure of what proper product placement must look like in a marketing video.

Final Thoughts

So, there you have it. Following the steps above will make you a pro at editing and filming your product videos to let your brand stand out from the competition.

We hope you might be already feeling inspired. If you are, go, get out there and start making your brand videos now!

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