Randomly and without a huge amount of fanfare, Microsoft today revealed that the Xbox Series X will be 12TF, confirming our previous leak from last year. In a written address to Xbox fans, Microsoft gaming lead Phil Spencer closed out the piece on the Xbox Series X specs by expressing the desire to be transparent with fans.
Microsoft is a company that generally has been a bit hit-and-miss when it comes to relaying information to the public, although they have gotten a lot better at it in recent years, taking a more open posture. Not only is it a sign of the times, but it’s also encouraging that Microsoft seems to be getting with the times.
The Game Awards is rapidly becoming one of the most important dates in the video game year, with more and more developers and publishers using it as a way to showcase upcoming games alongside the show’s flagship awards.
Microsoft has also been forthcoming with the Xbox’s specs in recent years, allowing Digital Foundry to do a full deep dive on the Xbox One X, and now revealing details about the Xbox Series X in a blog post, rather than waiting for a more marketable event to piggyback on. The approach comes across as less “forced” to me, and speaks to the confidence Microsoft has in its product here.
The “Direct” approach
Source: Windows Central Phil Spencer addresses the audience at E3.
Being upfront and to-the-point is something Microsoft often struggles with. PR-heavy language and overthought marketing has often typified Microsoft’s showcases, which in my opinion, often comes across as lacking in confidence. I feel like some of Microsoft’s Inside Xbox shows have fallen a little on the side of being “overproduced,” in some ways, with tons of filler. Although there are signs Microsoft is improving its approach here too.
Let’s have more of this
I’d love to see this approach extend to games, which are now abundant within Microsoft’s 15-studio-strong stable at Xbox Game Studios. Why wait for an overload of information at a single time in the year? It would make far more sense to drip feed us information as soon as it’s ready, building faith in the platform over time, alongside the Xbox Game Pass subscription that relies on rolling monthly payments.
Either way, let’s have some more of this transparency across the board Microsoft. Yeah?
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