It’s the word on everyone’s mind right now (at least, everyone in Big Tech): Metaverse. Where there’s a new tech frontier, there are new ways to monetize content, and companies are starting to reveal how they plan to make money off the new dimension of technology. Microsoft President Brad Smith recently provided some insight into his company’s thinking on the matter.
Speaking on CNBC’s TechCheck, Smith was asked by show host Jon Fortt whether Microsoft is going to emulate Meta, which plans to impose up to a 47.5% fee (30% for sales on Quest and a 25% sales fee tacked onto the remaining amount for Meta’s new Horizon Worlds metaverse platform) on creators selling goods within its metaverse ecosystem. Such a cut from Meta would leave creators with 52.5%, should Meta take the maximum amount it’s currently outlined.
“I will be very surprised if you see something like that at Microsoft,” Smith said. After that opening remark, he mentioned how Microsoft’s view of the metaverse concept isn’t monolithic, referencing the different “metaverse” sectors Microsoft already operates within, including its IVAS AR headset deal with the U.S. Army (a deal that has seen some reported road bumps). “One way you make room for developers is: You offer them a good deal,” he continued, emphasizing that Microsoft is keen on attracting developers with enticing offers.
Smith’s sentiment echoes Microsoft’s previous amendments to its existing storefront. The company recently reduced the cut it takes from many developers as well as outlined a list of dedicated open app store principles.