Microsoft explains the Windows 11 logo and bloom background

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Ideas bloom, projects bloom, the Windows 11 default background blooms. That’s the core of the latest video from the Windows Insider Program YouTube channel. In the video, designers from Microsoft describe how the default background in Windows 11 and the Windows 11 logo were created.

The bloom logo is meant to blossom onto the desktop. One member of Microsoft’s design team explains that the new image makes the materials of Windows 11 sing. The fact that the bloom logo can shift and turn represents the diversity of people that use Windows.

The design of the Windows 11 logo is a bit more straightforward. Another design team member asks, “How could we try to bring Windows and Microsoft closer together?” He answers his own question, stating, “So we looked at the Microsoft logo, and we turned it blue.” He claims that blue is the color people associate most with Windows.

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A second video from the Windows Insider Program YouTube channel talks about what Microsoft can do to make apps on the store shine. The company redesigned several aspects of the Microsoft Store experience, including how to search for apps, how to find suggestions, and how to navigate the store.

Small touches like parallax effects and light following the cursor around were added to create a polished experience for the Microsoft Store.

Microsoft also moved the buy button to a more prominent location and pushed more relevant information about apps to the top of each store entry.

People have called on Microsoft to revamp the look and feel of Windows for years. It appears that Microsoft has answered those calls.

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