It’s no secret that Mixer and Twitch have been signing exclusive deals with a lot of content creators. The most famous example of this would have to be how Ninja streams exclusively on Mixer. However, YouTube is also doing the same. Today, the Google-owned company announced that YouTube will now be the exclusive livestreaming home for three well-renowned gaming creators. LazarBeam, Muselk, and Valkyrae who have over 21 million subscribers combined just signed on.
YouTube’s Head of Gaming Ryan Wyatt said the following about the deals.
Gaming on YouTube just had its best year yet. We saw over 35 million people upload a gaming video in 2019, we had livestream events like Fortnite ‘The End,’ where over 4 million people tuned in and we added incredible creators like Lachlan and CouRage to our ever-expanding roster of exclusive live streamers. Every gaming creator, no matter where they live stream, is a YouTube gaming creator, and we’re proud to be the home of the best gaming content in the world. 2020 is poised to be even better than 2019 with the exciting content we know will be coming from LazarBeam, Muselk and Valkyrae. We’re so excited to have them be a part of our global live streaming family.
I’m so excited to join YouTube as a streamer! From day one, the YouTube team has been fully aligned with all of my goals. With the support from YouTube, my family and my fans, I will not only continue to do my best as a streamer, but I will also venture into other areas of content and grow my brand even further! I am so grateful for the opportunities and for all my loyal fans who have stuck with me through all my decisions throughout my career. I can’t wait for the next chapter!
Best of the best
It’ll last you a couple of months