Soccer fans and Samsung smart TV owners are in for a treat. Samsung has entered a new partnership with the Liga Nacional de Fútbol Profesional, known as La Liga for short, and through this deal, the sports-centric LaLigaSportsTV over-the-top (OTT) streaming service will become available for free to all Samsung smart TV owners around the world.LaLigaSportsTV streams soccer events from La Liga and Secunda División, but it is not limited to this particular sport. In fact, the platform covers more than 30 sports ranging from ASOBAL Handball and matches from Spain’s second-tier basketball division to badminton and weightlifting.LaLigaSportsTV has around 600,000 registered usersSoccer is a big deal in Europe, obviously, and LaLigaSportsTV is a fast-growing OTT platform. It had 300,000 registered users in September and it doubled that figure in just four months. Samsung is now welcoming all of these users and La Liga fans into its own ecosystem and TV platform.The launch of LaLigaSportsTV on Samsung’s smart TVs stands as proof of the company’s continuous support to deliver richer content to customers at no additional costs. Samsung TV Plus already offers a lot of free content as it is, and it was only last month when the platform welcomed ESTV into its list of free channels.
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