iPhone 14 Plus Sales ‘Lower Than Expected’ Following Launch Last Week
The paywalled report from DigiTimes claims that sales of the iPhone 14 and iPhone 14 Plus are considerably overshadowed by an “enthusiastic” response to the iPhone 14 Pro and iPhone 14 Pro Max. Sources speaking to DigiTimes say that despite differences in sales performance between the Pro and non-Pro iPhone models this year, total iPhone 14 model shipments will likely be around the same as those for the iPhone 13 lineup in the second half of 2021.
If sales of the iPhone 14 and iPhone 14 Plus “remain flat” in the near term, Apple purportedly may cut orders of parts to make the devices in the second half of October. If Apple cuts orders more aggressively than expected, then the total iPhone 14 lineup shipments by the end of the year may even fall compared to the iPhone 13 series in the same time frame last year. Research indicates that Apple expected to make approximately 90 million new iPhones overall in the second half of 2022, but this could fall to 80 million units due to “sluggish demand.”
The information mirrors multiple other reports that suggest the iPhone 14 and iPhone 14 Plus have not met Apple’s sales expectations. Shortly after launch, Apple analyst Ming-Chi Kuo said that demand for the two devices is “lackluster,” with worse pre-order results than the third-generation iPhone SE and the iPhone 13 mini. He went as far as to claim that “Apple’s product segmentation strategy for standard models fails this year” and Apple is believed to have shelved plans to increase production of the two devices. Display analyst Ross Young says panel orders for the iPhone 14 are down 38 percent versus the iPhone 13 at the same time last year, while in the resale market, the iPhone 14 and iPhone 14 Plus are losing their value twice as fast as the iPhone 13 mini and iPhone 13 last year.
On the other hand, the iPhone 14 Pro and iPhone 14 Pro Max reportedly continue to see high demand. Apple is believed to have shifted production away from the non-Pro models to make more iPhone 14 Pro and iPhone 14 Pro Max devices, as evidenced by increased component shipments.
Popular Stories
Five New Features Coming to Your iPhone With iOS 16.1 Later This Month
In a few weeks, Apple will release iOS 16.1 for all compatible iPhones, marking the first major update to the iOS 16 operating system since its public release in September.
With iOS 16.1, Apple is bringing several new changes, features, and bug fixes to iPhone users. We’ve highlighted five noteworthy changes below. iOS 16.1 is currently still in beta testing with developers and public beta…
Apple Releases iOS 16.0.3 With Fixes for Notification Delays, CarPlay Microphone Levels, and More
Apple today released iOS 16.0.3, a minor bug fix update that comes a few weeks after the launch of the iOS 16 operating system. The iOS 16.0.3 update follows iOS 16.0.2, software that addressed a number of launch day bugs on the iPhone 14 models.
The iOS 16.0.3 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update.
According to Apple’s…
These 10 U.S. States Will Let You Add Your Driver’s License to Your iPhone
Earlier this year, Apple launched a feature allowing residents of participating U.S. states to add their driver’s license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age.
As we wait for IDs in the Wallet app to expand to additional U.S. states, here is everything you need to know about how the feature …
iPhone SE 4 Rumored to Feature 6.1-Inch LCD Display With Notch
The fourth-generation iPhone SE will feature a 6.1-inch LCD display and a “notch” cutout at the top of the display, according to Display Supply Chain Consultants (DSCC) analyst Ross Young.
Young told MacRumors that he has revised his expectations for the fourth-generation iPhone SE. In October 2021, Young, who has a very good track record when providing insights into Apple’s plans, said that …
iPadOS 16 Expected to Launch in Final Week of October
Apple plans to release iPadOS 16.1 in the final week of October, barring any new software bugs or issues, according to Bloomberg’s Mark Gurman.
In a tweet today, Gurman said iPadOS 16.1 is on track to be released the week of October 24. Apple will likely release iOS 16.1 at the same time as iPadOS 16.1 given that the latest beta of each update have the same build number.
Given the delay,…
One of iOS 16’s Best Features Drains Battery When Enabled
One of iOS 16’s most praised features comes at the cost of draining battery life, according to recently published Apple support documents.
The feature, known as “keyboard haptics,” is optional in iOS 16 and allows users to get physical feedback via slight vibrations upon the touch of each key, confirming that it was pressed much like keyboard sounds. The feature is a useful addition to the…
New Apple TV Rumored to Launch in 2022 With These Four Features
Back in May, analyst Ming-Chi Kuo claimed that a new Apple TV would be released in the second half of 2022. Last month, Bloomberg’s Mark Gurman also said that a new Apple TV was “getting closer” and “could potentially launch this year.”
With a new version of the Apple TV potentially on the horizon, here are four rumored features and changes for the streaming box.
Faster chip: Gurman said…
What to Expect From Apple Through October: New iPad Pro, iOS 16.1, and More
While it looks increasingly likely that Apple will not be holding an October event this year, the company still has a lot on its agenda this month, with multiple new product launches and software releases expected over the coming weeks.
With the iPhone 14 Plus launch in the rearview mirror, we have recapped what else to expect from Apple through the remainder of October below.
iPadOS 16…
