Podcasts in iOS 14 may include a “For You” tab much like Apple Music, offering up podcast content based on personal preferences to help with content discovery.
Podcast creators will have the option to develop bonus content for their podcasts, which will be similar to movie extras, and a user profile will allow you to see what friends are listening to.
Apple has been ramping up its podcast efforts to better compete with Spotify. Recent rumors have indicated Apple is working on original podcasts that will be exclusive to the Podcasts app.
Apple is working to create audio spinoffs of movies and TV shows on Apple TV+, but is also looking to purchase original programs that could potentially be adapted into future TV+ content.
Apple competitor Spotify has been investing heavily in original content and has purchased several well-known podcasts. In 2019, Spotify purchased Gimlet Media known for podcasts like “Reply All” and “Homecoming,” and earlier this year, Spotify bought the exclusive rights to popular podcast “The Joe Rogan Experience.”