Users will now be able to generate QR codes that are scannable from any third-party QR camera app. The feature will allow businesses to print and display a QR code that will direct customers to their Instagram account more easily, for example. QR codes in Instagram first launched last year in Japan, but the feature is now rolling out to all territories.
To use the new QR codes in Instagram, make sure you have the latest version of the app. Then, to generate your profile’s QR code, go to the settings menu and simply tap “QR code.” You can then save or share the image.
QR codes are replacing a similar system called Nametags, which were a kind of QR-like code that could only be scanned in the Instagram app. It is yet to be seen if Instagram’s adoption of the open QR code standard will encourage other social media giants such as Facebook and Snapchat to follow suit.