IDC: Tablet sales dropped by 0.6% in Q4 2019, Apple still leads
After a slight upheave during the Q3 period, worldwide tablet sales have yet again declined in the fourth quarter of 2019. According to the latest IDC report, the tablet market is down by 0.6% year over year as a total of 43.5 million units were shipped during the October-December period.
Unsurprisingly, Apple is still the runaway leader as it managed to sell an estimated 15.9 million units in Q4 2019. Samsung with 7 million and Huawei with 4 million round our the top three. Amazon saw a steep decline of 29% compared to Q4 2018 with just 3.3 million shipments this time around while Lenovo sits in fifth place with its 2.5 million sales.
| Company | Q4 2019 shipments (in millions) |
Q4 2019 Market share |
Q4 2018 shipments (in millions) |
Q4 2018 Market share |
Yearly Growth |
| Apple | 15.9 | 36.5% | 12.9 | 29.6% | 22.7% |
| Samsung | 7.0 | 16.1% | 7.6 | 17.3% | -7.4% |
| Huawei | 4.0 | 9.1% | 4.1 | 9.3% | -2.8% |
| Amazon | 3.3 | 7.6% | 4.7 | 10.6% | -29.0% |
| Lenovo | 2.5 | 5.8% | 2.3 | 5.3% | 8.3% |
| Others | 10.8 | 24.9% | 12.2 | 27.9% | -11.1% |
| Total | 43.5 | 100.0% | 43.7 | 100.0% | -0.6% |
| Source: IDC | |||||
For the full 2019 calendar year, the tablet market shrank by 1.5% as global shipments totaled 144.1 million units. Apple sold the most tablets with 49.9 million, more than double of second-place Samsung which managed 21.7 million units.
Huawei sits at third with 14.1 million shipments, followed by Amazon with 13 million and Lenovo with 8.5 million shipments. Apple (+15.2%) and Amazon (+9.9%) were the only two vendors to see sales growth in 2019.
| Company | 2019 Unit Shipments (in millions) |
2019 Market Share Market share |
2018 Unit Shipments (in millions) |
2018 Market Share Market share |
Yearly Growth |
| Apple | 49.9 | 34.6% | 43.3 | 29.6% | 15.2% |
| Samsung | 21.7 | 15.1% | 23.4 | 16.0% | -7.2% |
| Huawei | 14.1 | 9.8% | 14.6 | 10.0% | -3.5% |
| Amazon | 13.0 | 9.0% | 11.8 | 8.1% | 9.9% |
| Lenovo | 8.5 | 5.9% | 8.8 | 6.0% | -4.2% |
| Others | 37.0 | 25.7% | 44.3 | 30.3% | -16.6% |
| Total | 144.1 | 100.0% | 146.2 | 100.0% | -1.5% |
| Source: IDC | |||||
