IDC: Smartphone sales return to growth in Q4, Apple takes the lead

Spread the love

We have the latest IDC report on worldwide smartphone shipments and after a highly turbulent year, things settled down in the October 1 – December 31 period. The market saw a bounce-back quarter with a total of 385.9 million shipments headlined by Apple’s 90.1 million share. As a whole, the market grew by 4.3% compared to Q4 2019 and all top smartphone vendors (sans Huawei) saw positive growth levels to end off 2020.

IDC: Q4 global smartphone shipments normalize, Apple leads the way

Fueled by the release of its iPhone 12 series, Apple saw the best shipment volume of any vendor in a single quarter which rightfully translated to a 22.2% year over year growth. Samsung was second in terms of shipments for the period with 73.9 million units sold for the quarter and a 6.2% yearly growth as it saw continued growth in the entry and mid-range segment across all major markets.

Company Q4 2020 Shipments
(in million)
Q4 2020
Market share
Q4 2019 Shipments
(in million)
Q4 2019
Market share
Yearly growth
Apple 90.1 23.4% 73.8 19.9% 22.2%
Samsung 73.9 19.1% 69.5 18.8% 6.2%
Xiaomi 43.3 11.2% 32.8 8.9% 32.0%
Oppo 33.8 8.8% 30.6 8.3% 10.7%
Huawei 32.3 8.4% 56.2 15.2% -42.4%
Others 112.4 29.1% 107.1 28.9% 5.0%
Total 385.9 100% 369.9 100% 4.3%

Xiaomi came in third with 43.4 million shipments and the highest year to year growth of all vendors in Q4 at 32% flat. Oppo followed suit with 33.8 million shipments and 10.7% yearly growth while Huawei plummeted from 56.2 million shipments in Q4 2019 to just 32.2 million in Q4 2020 resulting in a 42.4% decrease in shipment volumes.

IDC: Q4 global smartphone shipments normalize, Apple leads the way

Despite the strong outing in the last quarter of 2020, the year was rough for the smartphone market shipments declined by roughly 6% compared to 2019 values. Apart from Xiaomi (+17.6%), Apple (+7.9%), and vivo (+1.5%) all major brands saw decreased shipments on the yearly basis. Samsung still held the crown in terms of shipment volume with 266.7 million units shipped for the year. Apple managed 206.1 million while Huawei contributed 189 million shipments for the calendar year.

Company 2020 Shipments
(in million)
2020
Market share
2019 Shipments
(in million)
2019
Market share
Yearly growth
Samsung 266.7 20.6% 295.8 21.6% -9.8%
Apple 206.1 15.9% 191.0 13.9% 7.9%
Huawei 189.0 14.6% 240.6 17.5 % -21.5%
Xiaomi 147.8 11.4% 125.6 9.2% 17.6%
vivo 111.7 8.6% 110.1 8.0% 1.5%
Others 371.0 28.7% 409.5 29.8% -9.4%
Total 1,292.2 100% 1,372.6 100% -5.9%

The combined total of shipped smartphones for 2020 came out to 1.29 billion units which is 5.9% less than the 2019 total which was 1,37 billion units. IDC believes that 2021 will be a bounce-back year for the smartphone market and shipment levels will eventually bounce back.

Source

Leave a Reply